• 최종편집 2024-04-17(수)

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    GWS Releases In-Depth Trends Report, “The Future of Wellness 2021”
    Experts identify nine future wellness trends: from Hollywood jumping into wellness to the rise of spiritual architecture/design to adding “more color to wellness” to a new future for immune health—that stops “boosting” and starts balancing. The Global Wellness Summit (GWS) has released its top nine wellness trends for 2021, the new directions that the organization believes will have the most meaningful impact on the multitrillion global wellness industry. The trends were presented at a virtual press event attended by thousands worldwide. Forecasting trends in the fast-evolving wellness space is daunting every year. In 2020, we experienced a global pandemic, economic meltdown, racial injustice, polarizing politics, and a mental wellness crisis that changed every aspect of human life­­. The pandemic made wellness radically more important to people overnight, while COVID-19 exposed the terrible human cost for not controlling chronic, underlying conditions, radically strengthening the case for preventative wellness. At the same time, there was accelerated fatigue with a wellness industry overly focused on elitist, hyper-trendy, evidence-free wellness solutions—which suddenly feel “so 2019.” Wellness today is at a watershed moment. The trends report reflects how wellness is poised to take a bigger seat at the health care table (see “The Self-Care Revolution” trend). It predicts a future industry that will be more inclusive, accessible and affordable (see the “Adding Color to Wellness,” “The Entertainment Industry Jumps into Wellness,” and “Just Breathe!” trends). How it will basically “get real” and more evidence-based (see “The Future of Immune Health: Stop Boosting, Start Balancing”)—and tackle tougher, more crucial human pain-points (see” “Money Out Loud: Financial Wellness Is Finding Its Voice”). And the report also predicts how wellness will continue to rewrite vast industries, from travel, to architecture and design, to the meetings industry. This is the only wellness forecast based on the insights of hundreds of top executives of wellness companies, economists, doctors, investors, academics and technologists­ (from dozens of nations) that gathered in person and virtually at the recent Summit to debate where wellness was headed—making for a uniquely informed, global set of predictions. 9 WELLNESS TRENDS FOR 2021 1. Hollywood and the Entertainment Industries Jump into Wellness For wellness purists, any trend about Goliath TV, music and tech companies moving into wellness programming can cause eye rolls; it must be…inauthentic. But for anyone serious about “wellness for all,” more wellness experiences at Big Media platforms is a story of unprecedented access and affordability. The trend? Wellness will become a bigger, more meaningful programming focus in the TV and music industries, as Big Media digests the huge cultural force wellness has become. If wellness programming on TV (whether Oprah or the Goop Lab) has been about wellness as a topic you passively consume, the future is TV content and platforms that involve and impact you. Smart TVs are baking wellness “channels” onto their home screens: Samsung TVs launched Samsung Health, letting people binge 5,000 hours of free fitness/meditation classes from the buzziest brands. The future: smart TVs (like Apple’s) that connect to your health wearable (like Apple Fitness+) to serve up personalized wellness/fitness experiences right on your TV. Wellness companies are becoming full-blown TV studios: Mega-meditation-apps, Calm and Headspace, recently scored TV shows (HBO Max and Netflix), translating their meditative experiences into immersive television. Meditation apps with TV series? Unthinkable just two years ago. China is perfecting the marriage of wellness TV programming and e-commerce, and Waterbear Network is a new “Netflix” for climate activism. The ways that music is being created for stress, sleep, focus, a better workout, or just trippy, ambient bliss…has kicked into high gear. It’s a paradigm shift: If music has always been consumed around artist, song and genre, now it’s “serve me music-as-therapy.” Meditation apps are becoming big wellness music “record labels,” and more apps are launching specifically focused on music-for-wellbeing. Generative music technology—where your biometrics meet neuroscientist-designed sound—will take sound-as-precision-medicine to radical places. And not surprisingly, celebrities are now all over wellness, not just as spokespeople but as company founders, execs and major investors. The future: more collaborations between Big Media (who know a few things about high-quality, immersive content) and the wellness world (who has done a far better job than doctors in getting people obsessed with health). A trend that could impact billions of lives and feels awfully overdue. 2. The Future of Immune Health: Stop Boosting, Start Balancing We join many forecasters in naming immune health a 2021 trend, not only because we agree that it will remain a consumer obsession post-vaccine but because the main ways the wellness industry has been addressing it are…flat-out wrong. In 2020, people were blitzed with “immune-boosting” supplements, foods and therapies, but the idea that you can “boost” your immunity is unscientific nonsense, and “more boosting” is precisely the wrong approach. The future: approaches that lead to immuno-stabilization, immuno-balance. We will see more evidence-backed approaches to immune health, with m etabolic health, the microbiome, and personalized nutrition becoming crucial—along with more experimentation with everything from “positive stress” experiences to intermittent fasting for immune resilience. And immunity programs at travel destinations will go deeper, more medical, with interventions that matter more than “immune-boosting” menus and IV drips. After a long 2020, people are aware that their immune health is a holistic affair, that food and the microbiome are lynchpins, and that “slow” not “hyper” strategies are the difference-makers. People will keep gobbling trendy quick-fixes in trendy bottles, but they’re ready for more. A wellness industry newly focused on the hard—and fast-evolving—immune science could extend and save many lives. And help its own reputation along the way. 3. Spiritual and Numinous Moments in Architecture In recent years, a storm of studies has demonstrated the powerful connection between the built environment and our physical health, and a new “wellness architecture” sector has taken off, heavily focused on functional design moves, whether circadian lighting or air purification. What has been glossed over is design that can tap into and nurture our spirituality. In 2021, we will see new attention paid to creating everyday spaces that can incite sacred and numinous moments, that elevate our consciousness and potential, and ground us in gravitas in the midst of a mindless, consumerist society. Architecture and design will move up Maslow’s Pyramid, from our recent era of look-at-me, visually ostentatious fads like luxury McMansions to a new architecture reaching for the “Self-Actualization” tier—a built environment that can move our souls. Spiritual wellbeing is an inextricable part of a well life and rightfully deserves more design consideration and designated spaces in our homes, workplaces, communities and urban landscapes. The full report gives rich detail on examples, including thin places, ancient revivals, “nudge architecture,” and creating spiritual homes. 4. Just Breathe! Contrary to popular belief, you don’t need to know where your chakras are or what a didgeridoo sounds like to do breathwork. An increasing number of clinical studies from major universities like Harvard, Stanford and Johns Hopkins are putting science and data behind something we’ve actually known for centuries—the way we breathe has profound effects on our mental and physical health and abilities. It might even help us strengthen our immune systems. Practitioners are bringing breathwork to ever-larger audiences and pushing it into fascinating new territories, including rehabilitation, fitness, community building, and relief from chronic stress, trauma and PTSD. Cool, clubby breathwork parties and festivals are rising. There are even studies that point to breathwork as a possible therapeutic for one of the world’s deadliest diseases: hypertension. Perhaps the best part of all—this drug-free medicine costs absolutely nothing. The full report explores the people, the techniques, the places, and the new breath-tech pushing the practical magic of breathwork into exciting—and important—new directions. 5. The Self-Care Renaissance: Where Wellness and Healthcare Converge Over three hundred years after the first Medical Renaissance, we’re undergoing a new kind of medical renaissance where two complementary yet often competing entities—healthcare and wellness—will converge. Wellness is learning to lean into science, establish standards, and hold itself accountable. At the same time, healthcare is beginning to borrow from the wellness playbook—transforming a once sterile and strictly curative industry into a more holistic, lifestyle-oriented, and even pleasurable one. In this new era, hospitals will take inspiration from five-star resorts, yoga studios might measure improved telomere length, and prescriptions may be coupled with hyper-personalized guides to optimal health. As we look to a future where healthcare and wellness converge, an excellent example in the full report is Octave’s Sangha Retreat in Suzhou, China, which presents what we believe is next for healthcare and wellness. A kind of yin yang approach where two seemingly opposing forces finally discover that they can—and must—work together. As Dr. Kenneth R. Pelletier puts it, “Medicine is realizing that its roots have come from wellness traditions, and the wellness community is recognizing that not all doctors are evil.” 6. Adding Color to Wellness Graphic videos and the protests of last summer prompted many businesses to voice support for anti-racism. While diversity and inclusion have become a popular topic in the wellness industry, this trend argues that to generate substantive change, the wellness industry must recognize and address the false narrative that wellness is for affluent white people. It discusses how the industry can add color to wellness by valuing Black consumers and wellness professionals and describes the different ways that Black people actually experience wellness offerings and spaces, highlighting racial inequalities. This full report also provides insights into the future, illustrating how companies are changing the wellness narrative, and gives suggestions for how the wellness industry can add color to wellness. And it demonstrates that companies that value wellness for all racial groups and income levels will thrive as they expand their consumer markets and increase business innovation and profitability. Wellness enterprises that value diversity, respect Black wellness needs, and work to support more equitable access, represent the future of wellness. 7. Resetting Events with Wellness: You may never sit on a banquet chair again Around mid-March 2020, the pandemic brought in-person events to an abrupt halt. And no matter the power of technology and the gratitude we felt for Zoomed Wi-Fi connectivity, the world hungered for personal interactions. But there was a silver lining: A new trend that will forever change meetings and events was born, with wellness at the core. New hybrid events (in-person and virtual gatherings) sprouted like mushrooms after a spring rain. Technology companies raced to be the platform for hosting hybrid meetings. Investors threw money at tech companies, and within months of the pandemic shutting down most in-person-only gatherings, new companies had taken hold, and a new world was emerging. As the full report explains, the trend reinforces top-of-mind topics like health, safety and immunity and employs new protocols and technologies that mitigate risk in engaging ways. In 2021 and beyond, creativity is driving connection—and how we gather is taking on new—and healthier—meanings. 8. Money Out Loud: Financial Wellness Is Finding Its Voice Money has topped the “do-not-discuss” list for decades—right alongside religion, sex and politics. But it’s 2021, and transparency is trending. A culture craving authenticity is breaking the money taboo—transforming finance from a hush-hush, one-size-fits-all, cut-and-dry industry to one that’s more human, empathetic, and, dare we say, fun. This growing openness is being driven by a much larger mental health awakening. And with research linking financial stress to anxiety, depression, high blood pressure, respiratory conditions and more—it’s about time money is put under the microscope. This growing financial wellness movement is moving money talk far beyond the bank. Financial therapists are tackling the intersection between money and mental health, and the three billion views of #personalfinance content on TikTok prove that finance influencers are officially a thing. In 2021 and beyond, we’ll begin to see the end of financial systems designed to profit from our failure and the start of financial wellness awakening. Money talks. It’s time we start using a language everyone can understand. 9. 2021: The Year of the Travel Reset The coronavirus pandemic acted as a near-complete brake on travel in 2020. The pause gave everyone—consumers and suppliers—the opportunity to think about rebooting travel for the better by correcting overtourism, becoming more conscious of where our money goes, and how to use the enormous power of tourism to sustain cultures and environments and perhaps even leave them better off. Looking ahead, the year 2021 may be the year that all travel becomes wellness travel. From the manic travel of 2019, which was the ninth year of record-setting growth in travel, outpacing global economic expansion, 2021 will be the year of the travel reset, going slower, nearer and more mindfully. But travel will reset fitfully, mirroring the vaccination rollout, which has prompted optimism as well as tentativeness. The full trend explains the ways travel will be reset in 2021, including making travel regenerative, challenging overtourism, correcting undertourism, tentative travel, embracing nature, and putting purpose first.
    • In English
    • Global News
    2021-01-27
  • 글로벌 웰니스산업 2021년 동향 대예측
    글로벌웰니스서밋(GWS)이 2021년 예상되는 글로벌 웰니스산업 Top 9 트렌드 보고서를 27일 발표했다. 2020년 지구촌은 글로벌 팬데믹, 경제 붕괴, 인종갈등, 양극화 정치, 정신건강의 위기를 경험했고, 특히 바이러스로 인한 팬데믹은 '웰니스'의 중요성을 더욱 부각시켰다. 한편에서는 웰니스 산업의 엘리트주의와 시류에 편승한 상업주의, 그리고 논리적 근거가 없는 해법들의 남발 등으로 피로감도 누적되고 있는 상황이다. 이번 동향 보고서는 팬데믹 시대 삶의 각 영역에서 일어나고 있는 현상과 더불에 이에 대응하는 산업계의 주요한 흐름을 포착해 소개한 것으로 지구촌의 웰니스 관련 기업, 경제학자, 의료인, 투자자, 학계, 전문기술 분야의 전문가 수 백 명의 견해를 요약한 것이다. 전체 보고서는 총 97쪽 분량이며, GWS 사이트를 통해 온라인 구매가 가능하다. 보고서에 소개된 9대 동향의 세부 타이틀은 아래와 같다. 1. 헐리우드와 엔터테인먼트 산업이 '웰니스' 테마에 관심 집중하기 시작했다. 2. 면역건강...과학적 근거 취약한 '면역강화' 콘셉트 대신 '안정화' '균형' 개념 득세 예상. 3. 웰니스 아키텍처 .. 신체건강과 동시에 정신적 자아실현 도와줄 환경 마련에 관심이 높아가고 있다. 4. 약물이 필요 없는 약, '호흡법'을 통한 질환 치료 인기... 임상효능연구 쏟아져. 5. 셀프케어의 르네상스 ... 전통 웰니스와 현대의료의 결합이 가속화되고 있다. 6. 인종주의 뛰어 넘어 다양성 수용하는 웰니스 개념 확산 7. 비대면 혹은 하이브리드 이벤트 등 웰니스산업 소통 방식 변화 계속된다. 8. 정신건강과 관련하여 개인의 재무 이슈가 웰니스의 주요 주제로 부상 9. 여행산업의 판도 변화 ... 과잉 탈피, 목표 명료화와 자연과의 친화 등이 강조된다. 글로벌웰니스서밋 홈페이지: www.globalwellnesssummit.com 보고서 소개 사이트: https://www.globalwellnesssummit.com/trends-2021/
    • 뉴스
    • 스파•웰니스
    2021-01-27
  • 열린, 비대면 온라인 헬스장 ‘브이 피트니스’ 론칭
    피트니스 콘텐츠 전문 기업 열린(대표 이금호)이 온라인 헬스장 브랜드 ‘브이 피트니스(V FITNESS)’를 론칭하고 공식 서비스를 개시한다고 19일 밝혔다. 브이 피트니스는 네이버 스마트스토어에서 만나볼 수 있다. 브이 피트니스는 문화체육관광부의 ‘2020 비대면 스포츠시장 융합 사업자전환 재설계 지원사업’ 프로그램 도움을 받아 론칭됐다. 해당 사업은 문체부와 국민체육진흥공단이 재정 후원을 하며, 운영 기관인 상명대학교 경영대학원 상명피트니스MBA가 서울 및 수도권, 강원, 충청 지역에서 134개 참여 기업을 선발했다. 신종 코로나바이러스 감염증(코로나19) 확산으로 비대면 작업, 근로 환경이 정착한 상황에서 사업 운영에 어려움을 겪는 민간 체육 시설, 스포츠 교육 서비스 관련 사업자, 창업자의 디지털 비대면 교육 환경을 구축하는 게 목적이다. 프로그램은 ‘온라인 교육(설계 콘텐츠 제작과 송수신, 데이터 분석 처리와 마케팅, 경영 지원) 등 디지털 콘텐츠 전문가 교육 과정’과 ‘비대면으로 사업 전환이 필요한 사업, 창업자(비대면 사업 재설계와 컨설팅 지원 등) 경영 지원’ 교육 등으로 구성됐으며, 2020년 11월 21일 비대면 수료식을 마쳤다. 프로그램의 모든 교육 과정을 수료한 열린 이금호 대표는 “다양한 커리큘럼 구성으로 실제 사업을 준비, 추진하는 데 큰 도움이 될 것 같다. 또 상명피트니스MBA의 실전 교육 내용은 사업자의 어려움과 피트니스에 관한 여러 견해를 살펴보는 계기가 됐다”는 소감을 밝혔다. 이 대표는 “브이 피트니스를 통해 코로나19로 대면 체육 활동을 피하게 된 국민들에게 여러 비대면 스포츠 콘텐츠를 제공함으로써 집, 사무실 등 다양한 공간에서 감염 걱정 없이 운동을 즐기고, 코로나19로 경제적 어려움을 겪는 전문 체육 지도자들에게는 도약의 발판을 제공할 수 있도록 할 것”이라고 말했다.
    • 뉴스
    • 심신수련
    2021-01-22
  • 동남아 4대 K-키워드… ‘뷰티’, ‘K팝’, ‘푸드’, ‘리빙’
    동남아와 대만 최대의 이커머스 플랫폼 쇼피(지사장 권윤아, Shopee)가 지난해 동남아 시장을 사로잡은 4대 K-키워드로 ‘뷰티’, ‘K팝’, ‘푸드’, ‘리빙’을 발표했다. 쇼피가 진출해 있는 7개 지역에서 한국 제품이 가장 많은 판매량을 기록한 카테고리는 ‘뷰티’였으며 ‘K팝 기획 상품’, ‘푸드’, ‘리빙’ 제품이 뒤를 이었다. 2019년과 비교했을 때 지난해 K뷰티 제품의 주문 건수는 약 2.5배 이상, K팝 기획 상품은 약 4.5배 이상, 식음료 부문은 3배 이상 늘어났다. 신종 코로나바이러스 감염증(코로나19)으로 집에 머무는 시간이 길어지면서 쇼피 전체에서 리빙 제품의 주문량이 평균 2배 이상 증가했는데, 이 가운데 한국 제품의 주문 건수는 6배 이상을 기록하며 신규 인기 카테고리로 떠올랐다. 국가별로 가장 인기를 끈 뷰티 제품이 크게 달랐던 점도 주목할 만하다. 인도네시아와 말레이시아에선 썸바이미(SOME BY MI)의 ‘바이바이 블랙헤드 그린티 톡스 버블 클렌저’가 가장 많이 판매됐고, 필리핀에선 네시픽(NACIFIC)의 ‘낮화밤욕세트’ 싱가포르에선 디오디너리(The Ordinary)의 ‘베스트셀러 컬렉션’, 태국에선 그라펜(Grafen)의 ‘엣지 핑거 헤어브러시’, 대만에선 머지(MERZY)의 ‘바이트 더 비트 멜로우 틴트’, 베트남에선 3CE의 ‘클라우드 립틴트’가 판매량 1위를 차지했다. 동남아에서 K팝 기획 상품의 인기가 가장 높은 지역은 인도네시아, 말레이시아, 필리핀이었다. 세 국가에선 K팝 아이돌 NCT, 블랙핑크의 정규 앨범이 가장 많이 판매됐으며 온라인 콘서트를 위한 응원봉 수요도 높았다. 푸드 카테고리에선 허니버터아몬드, 카누 더블샷 라떼, 런천미트(말레이시아·싱가포르·태국)가 가장 인기를 끌었다. 싱가포르, 태국, 베트남에선 캔들과 캔들 워머, 에어 프라이어용 실리콘 용기와 같은 리빙 제품 수요도 증가했다. 쇼피코리아 권윤아 지사장은 “지난해 다양한 K제품이 인기 있었고, 특히 국내 중소 뷰티 브랜드가 크게 활약하며 쇼피 고객들을 완전히 사로잡았다”며 “2021년에도 계속해서 한국 셀러와 브랜드가 동남아 시장에 자리 잡을 수 있도록 지원을 아끼지 않겠다”고 말했다. * 쇼피코리아 개요 2015년 싱가포르에 설립된 쇼피는 총 6억 인구를 보유한 동남아시아와 대만의 최대 이커머스 플랫폼이다. 지역별 사용자 특성에 최적화한 모바일 기반 서비스를 통해 짧은 시간 안에 최대 이커머스 플랫폼으로 자리 잡았다. 현재 싱가포르, 대만, 베트남, 태국, 필리핀, 말레이시아, 인도네시아 7개국에서 쉽고, 안전하고, 즐거운 온라인 쇼핑 경험을 제공하고 있다. 쇼피는 디지털 엔터테인먼트, 이커머스, 핀테크 서비스를 제공하는 동남아 최대 규모의 인터넷 기업 시 그룹(Sea Group)의 자회사다. 시 그룹은 2009년 창립 이래 빠르게 성장해 2017년 뉴욕증권거래소(NYSE)에 상장됐다. 쇼피코리아는 한국 판매자들이 동남아 및 대만에 쉽게 진출할 수 있도록 마켓 오픈, 판매자 교육, 담당 매니저 배정, 통합 물류 서비스, 현지 마케팅 및 번역/CS 등 전반적인 수출 솔루션을 지원한다. 자세한 내용은 홈페이지에서 확인할 수 있다.
    • 뉴스
    • 뷰티•화장품
    2021-01-22
  • 8가지 신체데이터 측정하는 ‘스마트 체중계’ 등장
    사회적 거리두기로 활동량이 줄어들면서 단기간에 살이 급격하게 찐 일명 ‘확찐자’라는 신조어가 등장한 만큼 올해도 새해 목표로 체중관리를 결심하고, 매일 아침저녁 체중계에 올라 몸무게를 확인하며 마음을 다잡는 이가 많다. 이에 종합가전 기업 신일전자(이하, 신일)은 체중은 물론 개인별 신체 데이터를 모니터링할 수 있는 ‘스마트 체중계’를 출시했다. 이번 신제품은 발바닥과 접촉하는 상부 표면 강화유리 위에 전기 전도성을 지닌 ITO(투명전극) 필름을 특수 코팅해 인체에 미세하고 고른 전류를 보내 신체 데이터를 보다 정확하게 측정한다. 이와 함께 생체전기 저항분석법(BIA: Bio-Impedance Analysis)을 통해 △체중 △체질량지수(BMI) △지방율 △근육량 △체수분률 △내장지방 △골량 △기초대사량(BMR) 등 8가지 신체 데이터를 한 번에 측정하고 확인할 수 있다. 여기에 스마트폰 애플리케이션 ‘신일 스마트 체중계 프리미엄’과 블루투스를 연동하면 신체 변화를 그래프로 면밀하게 분석하고 항목마다 필요한 세부사항과 솔루션을 제공해 건강관리에 도움을 받을 수 있다. ◇제품 정보 제품명: 스마트 체중계 모델명: SHM-D300AK 제품 크기: 325X325X28mm 무게: 2kg 가격: 6만7000원
    • 뉴스
    • 헬스케어
    2021-01-10
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