• Aqua Green Technology Unveils BioTox Serum

  Aqua Green Technology Co., Ltd. (CEO Jang Ji-Tae), one of Korea's leading companies specializing in marine bio-material research and product development, has unveiled its latest innovation: the functional skincare product ‘BioTox Serum’, designed to deliver exceptional wrinkle-reduction and brightening benefits. This innovative serum features a lightweight, non-sticky texture and delivers unparalleled hydration to combat deep skin dryness. At its core is BioTox-LC, a recombinant protein derived from botulinum toxin active sites, meticulously refined using advanced genetic engineering. Encapsulated in cutting-edge liposome technology, BioTOX-LC enhances absorption and ensures that active ingredients penetrate deep into the skin for maximum efficacy. Aqua Green Technology's extensive expertise in marine bio-resources, particularly from Jeju Island, has culminated in the inclusion of two exceptional ingredients: Ecklonia cava extract, celebrated for its potent anti-aging benefits, and Jeju volcanic seawater, rich in natural minerals. To amplify its hydrating power, the serum is formulated with hyaluronic acid, perfectly balanced for optimal moisture retention. The result is a powerful skincare solution that replenishes hydration, fortifies the skin barrier, and visibly improves wrinkles and skin tone. As an answer to the growing demand for effective anti-aging and hydrating products, BioTOX Serum has garnered praise for its innovative approach to addressing skin concerns. Staying true to its eco-conscious and cruelty-free ethos, the company ensures that BioTOX Serum embodies sustainability and ethical production. By harnessing Jeju’s natural resources responsibly and eliminating animal testing, the serum has proudly earned vegan certification, making it a guilt-free choice for conscious consumers. Discover more at www.aquagt.co.kr

• The EL Group Unveils 'aearo': Redefining Aromatherapy for Modern Wellness

  aeAro products The EL Group Co., Ltd., a leader in Korea's premium spa and esthetics industry, has announced the launch of its latest venture, aearo, a brand dedicated to blending the rich heritage of authentic aromatherapy with cutting-edge scientific innovation. The brand will officially debut on December 16 with a curated collection of nine products, each crafted to offer a transformative self-care experience. aearo is designed to resonate with the modern woman, extending beyond conventional wellness to inspire profound changes across emotional, physical, and lifestyle dimensions. Developed on the foundation of authentic aromatherapy principles, the brand presents a scientifically engineered product line that seamlessly integrates nature’s best with contemporary needs. The name aearo symbolizes the brand's commitment to authenticity and well-being, drawing inspiration from the phrases “I am Aroma” and “An Essential Aroma.” This encapsulates the belief that high-quality essential oils are indispensable companions for achieving holistic health and vitality. A Lineup of Purpose-Driven Products The inaugural product range introduces Inner Blessing, a flagship series featuring three specialized solutions designed for women’s intimate care: Y Zone Oil, Inner Blessing Mist, Inner Blessing Dropper. These products incorporate premium European rose oil, clary sage, and other carefully selected ingredients, blending them into formulas that support sensitive areas with precision and care. For facial care,Facially and St. John’s Wort Oil deliver hydration, nourishment, and soothing benefits, making them ideal for sensitive or stressed skin. Meanwhile, the Cypress Oil product targets stress relief and mental clarity, offering aromatherapeutic support for emotional balance. The Recover Heal Cream, a body-care innovation, is enriched with natural plant-based ingredients. This warming cream not only soothes physical discomfort but also promotes energy circulation, helping to sculpt and refine the body’s contours. The collection is rounded out with CareTox Oil, a detoxifying therapy solution designed to purify the body and mind, and Suave Baby Oil, a gentle formulation tailored for delicate or sensitive skin. Backed by Expertise and Excellence The development of the aearo product line was spearheaded by Dr. Lee Hyun-joo, CEO of The Wellness Life Institute Co., Ltd., and a globally recognized expert in aromatherapy with over 25 years of experience. Her involvement ensures that the formulations uphold the highest standards of quality, efficacy, and trust. “The philosophy behind aearo is to empower modern women with tools for meaningful self-care,” said Lee Mi-na, CEO of The EL Group. “We aim to provide solutions that support not only the physical body but also the inner self, and we look forward to continuously innovating in the wellness space.” Launch Promotions and Future Vision To mark the brand’s debut, The EL Group will offer a limited-time promotional discount on all aearo products from December 16 through December 22. With its unique approach to combining tradition with modernity, aearo is poised to set a new benchmark in the aromatherapy market, offering products that reflect both authenticity and innovation.

• The Pure Lotus Blooms at Cosmoprof Asia 2024: Jeju’s Natural Beauty Goes Global

  The Pure Lotus, a Jeju-based natural beauty brand advocating for "slow aging," captivated audiences at Cosmoprof Asia 2024, held from November 13 to 15 at the Hong Kong Convention and Exhibition Centre (HKCEC). The premier beauty event is Asia’s largest, drawing over 500,000 industry professionals and more than 10,000 exhibitors worldwide, making it a key platform for setting global beauty trends. At the heart of The Pure Lotus's philosophy lies a dedication to clean and vegan beauty and sustainability. The brand harnesses botanical ingredients from Jeju's rich natural resources, including lotus leaves renowned for their high calcium content—20 times greater than green tea. This unique property supports lipid synthesis in the skin, promoting a resilient and healthy complexion, perfectly aligning with the growing global trend of "slow aging." In its mission for sustainability, The Pure Lotus has taken notable steps to reduce plastic usage, transitioning some packaging to eco-friendly paper tubes. These efforts have garnered praise from customers in 17 countries, affirming the brand's commitment to creating sustainable beauty solutions that improve both skin health and the environment. At Cosmoprof Asia 2024, the brand showcased its flagship products, including: Youth Biotics Lotus Ferment Concentrate, Jeju Botanical pH Balancing Cleanser, Jeju Botanical Sunscreens in paper tube packaging. These products received significant attention from attendees and industry buyers alike. The company reported successful negotiations and new contracts, facilitated in part by its visibility in in-flight magazines of carriers like HK Express and collaborations with buyers from Europe and Southeast Asia. Adding to its impact, The Pure Lotus was selected as a finalist for Cosmoprof Asia’s philanthropic Boutique initiative. The brand donated samples of its key products to buyers contributing HKD 100 to Save the Children, blending altruism with innovative marketing. A representative from The Pure Lotus expressed enthusiasm about the event, stating, “This exhibition provided a fantastic opportunity to showcase the excellence of Jeju’s natural beauty resources and our products’ effectiveness. We aim to continue expanding our global presence while maintaining our commitment to sustainability and innovation.” Through its participation in Cosmoprof Asia 2024, The Pure Lotus reinforced its position as a leader in sustainable, Jeju-inspired beauty, proving that the island's natural treasures can shine on the global stage.

• Aqua Green Technology Unveils BioTox Serum

  Aqua Green Technology Co., Ltd. (CEO Jang Ji-Tae), one of Korea's leading companies specializing in marine bio-material research and product development, has unveiled its latest innovation: the functional skincare product ‘BioTox Serum’, designed to deliver exceptional wrinkle-reduction and brightening benefits. This innovative serum features a lightweight, non-sticky texture and delivers unparalleled hydration to combat deep skin dryness. At its core is BioTox-LC, a recombinant protein derived from botulinum toxin active sites, meticulously refined using advanced genetic engineering. Encapsulated in cutting-edge liposome technology, BioTOX-LC enhances absorption and ensures that active ingredients penetrate deep into the skin for maximum efficacy. Aqua Green Technology's extensive expertise in marine bio-resources, particularly from Jeju Island, has culminated in the inclusion of two exceptional ingredients: Ecklonia cava extract, celebrated for its potent anti-aging benefits, and Jeju volcanic seawater, rich in natural minerals. To amplify its hydrating power, the serum is formulated with hyaluronic acid, perfectly balanced for optimal moisture retention. The result is a powerful skincare solution that replenishes hydration, fortifies the skin barrier, and visibly improves wrinkles and skin tone. As an answer to the growing demand for effective anti-aging and hydrating products, BioTOX Serum has garnered praise for its innovative approach to addressing skin concerns. Staying true to its eco-conscious and cruelty-free ethos, the company ensures that BioTOX Serum embodies sustainability and ethical production. By harnessing Jeju’s natural resources responsibly and eliminating animal testing, the serum has proudly earned vegan certification, making it a guilt-free choice for conscious consumers. Discover more at www.aquagt.co.kr

  • In English
  • Korea Today

  2025-01-20

• The EL Group Unveils 'aearo': Redefining Aromatherapy for Modern Wellness

  aeAro products The EL Group Co., Ltd., a leader in Korea's premium spa and esthetics industry, has announced the launch of its latest venture, aearo, a brand dedicated to blending the rich heritage of authentic aromatherapy with cutting-edge scientific innovation. The brand will officially debut on December 16 with a curated collection of nine products, each crafted to offer a transformative self-care experience. aearo is designed to resonate with the modern woman, extending beyond conventional wellness to inspire profound changes across emotional, physical, and lifestyle dimensions. Developed on the foundation of authentic aromatherapy principles, the brand presents a scientifically engineered product line that seamlessly integrates nature’s best with contemporary needs. The name aearo symbolizes the brand's commitment to authenticity and well-being, drawing inspiration from the phrases “I am Aroma” and “An Essential Aroma.” This encapsulates the belief that high-quality essential oils are indispensable companions for achieving holistic health and vitality. A Lineup of Purpose-Driven Products The inaugural product range introduces Inner Blessing, a flagship series featuring three specialized solutions designed for women’s intimate care: Y Zone Oil, Inner Blessing Mist, Inner Blessing Dropper. These products incorporate premium European rose oil, clary sage, and other carefully selected ingredients, blending them into formulas that support sensitive areas with precision and care. For facial care,Facially and St. John’s Wort Oil deliver hydration, nourishment, and soothing benefits, making them ideal for sensitive or stressed skin. Meanwhile, the Cypress Oil product targets stress relief and mental clarity, offering aromatherapeutic support for emotional balance. The Recover Heal Cream, a body-care innovation, is enriched with natural plant-based ingredients. This warming cream not only soothes physical discomfort but also promotes energy circulation, helping to sculpt and refine the body’s contours. The collection is rounded out with CareTox Oil, a detoxifying therapy solution designed to purify the body and mind, and Suave Baby Oil, a gentle formulation tailored for delicate or sensitive skin. Backed by Expertise and Excellence The development of the aearo product line was spearheaded by Dr. Lee Hyun-joo, CEO of The Wellness Life Institute Co., Ltd., and a globally recognized expert in aromatherapy with over 25 years of experience. Her involvement ensures that the formulations uphold the highest standards of quality, efficacy, and trust. “The philosophy behind aearo is to empower modern women with tools for meaningful self-care,” said Lee Mi-na, CEO of The EL Group. “We aim to provide solutions that support not only the physical body but also the inner self, and we look forward to continuously innovating in the wellness space.” Launch Promotions and Future Vision To mark the brand’s debut, The EL Group will offer a limited-time promotional discount on all aearo products from December 16 through December 22. With its unique approach to combining tradition with modernity, aearo is poised to set a new benchmark in the aromatherapy market, offering products that reflect both authenticity and innovation.

  • In English
  • Korea Today

  2024-12-14

• The Pure Lotus Blooms at Cosmoprof Asia 2024: Jeju’s Natural Beauty Goes Global

  The Pure Lotus, a Jeju-based natural beauty brand advocating for "slow aging," captivated audiences at Cosmoprof Asia 2024, held from November 13 to 15 at the Hong Kong Convention and Exhibition Centre (HKCEC). The premier beauty event is Asia’s largest, drawing over 500,000 industry professionals and more than 10,000 exhibitors worldwide, making it a key platform for setting global beauty trends. At the heart of The Pure Lotus's philosophy lies a dedication to clean and vegan beauty and sustainability. The brand harnesses botanical ingredients from Jeju's rich natural resources, including lotus leaves renowned for their high calcium content—20 times greater than green tea. This unique property supports lipid synthesis in the skin, promoting a resilient and healthy complexion, perfectly aligning with the growing global trend of "slow aging." In its mission for sustainability, The Pure Lotus has taken notable steps to reduce plastic usage, transitioning some packaging to eco-friendly paper tubes. These efforts have garnered praise from customers in 17 countries, affirming the brand's commitment to creating sustainable beauty solutions that improve both skin health and the environment. At Cosmoprof Asia 2024, the brand showcased its flagship products, including: Youth Biotics Lotus Ferment Concentrate, Jeju Botanical pH Balancing Cleanser, Jeju Botanical Sunscreens in paper tube packaging. These products received significant attention from attendees and industry buyers alike. The company reported successful negotiations and new contracts, facilitated in part by its visibility in in-flight magazines of carriers like HK Express and collaborations with buyers from Europe and Southeast Asia. Adding to its impact, The Pure Lotus was selected as a finalist for Cosmoprof Asia’s philanthropic Boutique initiative. The brand donated samples of its key products to buyers contributing HKD 100 to Save the Children, blending altruism with innovative marketing. A representative from The Pure Lotus expressed enthusiasm about the event, stating, “This exhibition provided a fantastic opportunity to showcase the excellence of Jeju’s natural beauty resources and our products’ effectiveness. We aim to continue expanding our global presence while maintaining our commitment to sustainability and innovation.” Through its participation in Cosmoprof Asia 2024, The Pure Lotus reinforced its position as a leader in sustainable, Jeju-inspired beauty, proving that the island's natural treasures can shine on the global stage.

  • In English
  • Korea Today

  2024-11-18

• Busan, Korea’s Most Beloved Nighttime Tourist City: Reborn as ‘A Starry Night in Busan’, a Global City That’s More Fun at Night

  Yongdusan Park and Busan tower (Photo: Busan Metropolitan City Government) Busan, Korea’s most beloved city for night tourism, is a traveler’s paradise. Enjoy the stunning views of this world-class port city, state-of-the-art drone shows, nighttime boat cruises across the sea, bustling food markets full of local flavor, and Korea’s largest fish market. A Starry Night in BusanBusan, Korea’s No. 1 transshipment hub and port city, launched the “Starry Night in Busan (SNB)” night tourism brand in 2022, aiming to transform night tourism from scenic views to an array of fun and engaging experiences and programs for people of all ages. The annual “SNB Night Festa” offers non-stop entertainment throughout Busan, ensuring the city stays lively from dusk till dawn.Yongdusan Park: A Hotspot for Pragmatic Travelers Seeking to Experience Authentic BusanYongdusan Park, located in Busan’s historic city center, is a symbol of Korea‘s modern history. Once a bustling post-war hub, the area is now dubbed “foodie heaven” by travelers, thanks to the nearby Jagalchi Market, Korea’s largest fish market. The area also features Gukje Market and Nampo-dong Shopping Street, popular for bargain shopping and appetizing street food.Nicknamed “Korea‘s Khaosan Road,” Yongdusan Park offers the most authentic “Busan-esque” vibe, with budget accommodations, mouthwatering local food, and plenty of entertainment. Once commonly known as a “senior’s playground,” the park has been revitalized and has evolved into a trendy destination popular with Gen Z. As the main venue for the SNB Night Festa, Yongdusan Park will host various events from July through October this year, including a Night Pop-up Store and flea market featuring popular Korean characters and mascots, a Candlelight Concert with classical music, the Yongdusan Night Festival, and a night walk involving a quiz and treasure hunt.Suyeong River & Centum City: The Pinnacle of Futuristic and Modern, Busan's Landmark for Romance and Luxury Experience-SeekersLocated in eastern Busan, the Suyeong River—where the sea and river meet—and Centum City (Haeundae) areas offer a blend of sea, river, and modern cityscapes, making them the most futuristic and luxurious night spots in Busan. Home to Haeundae Beach, which ranked third in TripAdvisor’s 2024 Traveler’s Choice Awards for “Best Beach in Asia”, this area boasts unforgettable scenic views, marine sports, luxury hotels, and the world's largest department store, as certified by Guinness World Records. The SNB River Dinner Cruise provides a romantic evening with live music, showcasing sights like Gwangan Bridge and the Haeundae district.Dadaepo Seaside Park & Hwamyeong Eco Park: Hidden Gems That Are Busan Locals’ Best-Kept SecretsTravelers looking for a memorable experience should explore Dadaepo Seaside Park and Hwamyeong Eco Park, two local favorite spots for breathtaking sunset views. Hwamyeong Eco Park is filled with enchanting lotus flowers, and visitors can enjoy the SNB Night Market, which promises an evening full of authentic Busan culinary flavor with hands-on activities like making your own “Jeon” (a traditional Korean dish similar to a pancake, made with an assortment of vegetables and flour) paired with traditional Busan liquor.Busan, a city like no other, stands out with its unique identity and individuals who capture its vibrant personality. It boasts an international airport, an international cruise terminal, and a high-speed railway (the KTX) that connects Seoul and Busan in just two hours, along with two bus terminals for intercity and express travel anywhere in the country.For more information, please visit the official website Visit Busan and Instagram @starry_night_busan.en 2024 Night Pop-up Store in Yongdusan Park (Photo: Busan Tourism Organization) River Dinner Cruise (Photo: Busan Tourism Organization)

  • In English
  • Korea Today

  2024-09-03

• Chill in Style: Neulsi Can Cooler Sets a New Trend in Beverage Cooling

  On August 23, 2024, Nature & Farm announced the release of its innovative cooling solution, the ‘Neulsi Can Cooler’. This product is designed to effectively keep canned beer and soft drinks cool, which has garnered significant attention from consumers. The Neulsi Can Cooler utilizes a special refrigerant, allowing beverages to stay refreshingly cold for 2-3 hours, ensuring that consumers enjoy every last drop chilled. Produced entirely in Korea, the Neulsi Can Cooler has been officially KS certified after passing a test confirming the absence of harmful substances conducted by the KOTITI Testing & Research Institute, thus enhancing its safety. Living up to its slogan, “Always Cool,” this product offers a convenient solution to keep beverages cool anytime, anywhere. The process is simple: just freeze it for 3-4 hours, take it out, and place a can of beer, soju, or another beverage inside. This makes it easy to use at home, parties, or even outdoors. The Neulsi Can Cooler is gaining popularity among consumers due to its ease of use and excellent performance. It is available in five color options and features an LED base, allowing for various atmospheres to be created. In restaurants, it can keep drinks cool for extended periods, enhancing customer satisfaction and boosting sales. A representative from Neulsi mentioned that this product can be customized with logos or slogans, making it highly versatile for merchandise or marketing purposes. The Neulsi Can Cooler is designed with an eco-friendly approach, boasting high cooling efficiency without requiring electricity, making it an ideal product for modern lifestyles. Consumer feedback has been positive, with one user saying, “It’s incredibly convenient to keep my beer cool outdoors,” and another noting, “It kept my drink cold until the very last drop.” The Neulsi Can Cooler is currently available on major online shopping platforms, with a limited-time launch discount event in progress. It is expected to become a must-have item for summer, perfectly tailored to the lifestyle of modern consumers. Nature & Farm, the company behind the Neulsi Can Cooler, was established in 2013 as an online distribution specialist and is now expanding into the global market, starting with Japan.

  • 라이프스타일
  • 리빙

  2024-08-23

• Korea House, Unique Venue of BTS Billboard Magazine Covers, Now Offers K-Royal Cuisine to Global Palates

  Korea House, run by the Korea Heritage Agency under its Chairman Choi Young-chang, presents new summer season menu. Located in Jung-gu, Seoul, Korea House originally served as a venue for receiving VIP guests and heads of state to introduce traditional Korean life to domestic and foreign dignitaries. It is radiating serene “Korean beauty” in central Seoul since 1981.As a traditional cultural complex, Korea House offers Korean traditional cuisine (Korean fine dining and traditional refreshments), hosts weddings, and presents Korean traditional art performances, all contributing to its growing popularity. Known for a filming location for a BTS magazine cover, it has become one of the most favored spots for K-dramas and attracted foreign tourists eager to experience authentic Korean culture.Its Korean fine dining presents innovative dishes using seasonal ingredients inspired by court cuisine. Under the guidance of a culinary advisor Cho Hee-sook, renowned as the godmother of Korean food and Asia’s Best Female Chef Award winner in 2020 with Kim Do-seop, certified trainee of national intangible cultural heritage ‘royal cuisine’ and head of the Korean Food Research Team at the Korea Heritage Agency, Korea House is committed to preserving and promoting Korean culinary traditions.This summer, Korea House offers “Royal Healthy Dishes,” made with the finest ingredients such as croaker, abalone, and beef.Its signature dinner course “Korea House Jeongsik (Dinner)” includes 11 Korean dishes from appetizers to main courses to desserts. Appetizers feature braised butterbur with seafood, deep-fried eggplant with soy sauce, stuffed summer squash with shrimp and lotus roots, and noodles in cold bean soup. The main dishes consist of cold sliced abalone with spicy sauce, steamed stuffed bamboo shoots, grilled croaker, royal hot pot, and grilled braised beef, complemented by a set of chicken soup with ginseng.Aside from the fine dining menu, Korea House also prepares “Kohojae”, a dessert set, which comprises a variety of traditional Korean deserts and tea. Kohojae has sold out early every season since its launch in 2020. It is appealing to the younger generation and women seeking a tranquil tea experience in a hanok setting. Some visitors even come dressed in Korean traditional clothing hanbok to take photos of memorable moments. Korea House will remain dedicated to promoting the excellence of Korean traditional food culture along with the royal cuisine.For reservations, search “Korea House” on CatchTable Global (www.catchtable.net), or contact by phone (+82-2-2266-9101~3) or email (khre@kh.or.kr). Follow Korea House on Instagram (@koreahouse_official) for updates.

  • In English
  • Korea Today

  2024-07-03

실시간 Korea Today 기사

• Aqua Green Technology Unveils BioTox Serum

  Aqua Green Technology Co., Ltd. (CEO Jang Ji-Tae), one of Korea's leading companies specializing in marine bio-material research and product development, has unveiled its latest innovation: the functional skincare product ‘BioTox Serum’, designed to deliver exceptional wrinkle-reduction and brightening benefits. This innovative serum features a lightweight, non-sticky texture and delivers unparalleled hydration to combat deep skin dryness. At its core is BioTox-LC, a recombinant protein derived from botulinum toxin active sites, meticulously refined using advanced genetic engineering. Encapsulated in cutting-edge liposome technology, BioTOX-LC enhances absorption and ensures that active ingredients penetrate deep into the skin for maximum efficacy. Aqua Green Technology's extensive expertise in marine bio-resources, particularly from Jeju Island, has culminated in the inclusion of two exceptional ingredients: Ecklonia cava extract, celebrated for its potent anti-aging benefits, and Jeju volcanic seawater, rich in natural minerals. To amplify its hydrating power, the serum is formulated with hyaluronic acid, perfectly balanced for optimal moisture retention. The result is a powerful skincare solution that replenishes hydration, fortifies the skin barrier, and visibly improves wrinkles and skin tone. As an answer to the growing demand for effective anti-aging and hydrating products, BioTOX Serum has garnered praise for its innovative approach to addressing skin concerns. Staying true to its eco-conscious and cruelty-free ethos, the company ensures that BioTOX Serum embodies sustainability and ethical production. By harnessing Jeju’s natural resources responsibly and eliminating animal testing, the serum has proudly earned vegan certification, making it a guilt-free choice for conscious consumers. Discover more at www.aquagt.co.kr

  • In English
  • Korea Today

  2025-01-20

• The EL Group Unveils 'aearo': Redefining Aromatherapy for Modern Wellness

  aeAro products The EL Group Co., Ltd., a leader in Korea's premium spa and esthetics industry, has announced the launch of its latest venture, aearo, a brand dedicated to blending the rich heritage of authentic aromatherapy with cutting-edge scientific innovation. The brand will officially debut on December 16 with a curated collection of nine products, each crafted to offer a transformative self-care experience. aearo is designed to resonate with the modern woman, extending beyond conventional wellness to inspire profound changes across emotional, physical, and lifestyle dimensions. Developed on the foundation of authentic aromatherapy principles, the brand presents a scientifically engineered product line that seamlessly integrates nature’s best with contemporary needs. The name aearo symbolizes the brand's commitment to authenticity and well-being, drawing inspiration from the phrases “I am Aroma” and “An Essential Aroma.” This encapsulates the belief that high-quality essential oils are indispensable companions for achieving holistic health and vitality. A Lineup of Purpose-Driven Products The inaugural product range introduces Inner Blessing, a flagship series featuring three specialized solutions designed for women’s intimate care: Y Zone Oil, Inner Blessing Mist, Inner Blessing Dropper. These products incorporate premium European rose oil, clary sage, and other carefully selected ingredients, blending them into formulas that support sensitive areas with precision and care. For facial care,Facially and St. John’s Wort Oil deliver hydration, nourishment, and soothing benefits, making them ideal for sensitive or stressed skin. Meanwhile, the Cypress Oil product targets stress relief and mental clarity, offering aromatherapeutic support for emotional balance. The Recover Heal Cream, a body-care innovation, is enriched with natural plant-based ingredients. This warming cream not only soothes physical discomfort but also promotes energy circulation, helping to sculpt and refine the body’s contours. The collection is rounded out with CareTox Oil, a detoxifying therapy solution designed to purify the body and mind, and Suave Baby Oil, a gentle formulation tailored for delicate or sensitive skin. Backed by Expertise and Excellence The development of the aearo product line was spearheaded by Dr. Lee Hyun-joo, CEO of The Wellness Life Institute Co., Ltd., and a globally recognized expert in aromatherapy with over 25 years of experience. Her involvement ensures that the formulations uphold the highest standards of quality, efficacy, and trust. “The philosophy behind aearo is to empower modern women with tools for meaningful self-care,” said Lee Mi-na, CEO of The EL Group. “We aim to provide solutions that support not only the physical body but also the inner self, and we look forward to continuously innovating in the wellness space.” Launch Promotions and Future Vision To mark the brand’s debut, The EL Group will offer a limited-time promotional discount on all aearo products from December 16 through December 22. With its unique approach to combining tradition with modernity, aearo is poised to set a new benchmark in the aromatherapy market, offering products that reflect both authenticity and innovation.

  • In English
  • Korea Today

  2024-12-14

• The Pure Lotus Blooms at Cosmoprof Asia 2024: Jeju’s Natural Beauty Goes Global

  The Pure Lotus, a Jeju-based natural beauty brand advocating for "slow aging," captivated audiences at Cosmoprof Asia 2024, held from November 13 to 15 at the Hong Kong Convention and Exhibition Centre (HKCEC). The premier beauty event is Asia’s largest, drawing over 500,000 industry professionals and more than 10,000 exhibitors worldwide, making it a key platform for setting global beauty trends. At the heart of The Pure Lotus's philosophy lies a dedication to clean and vegan beauty and sustainability. The brand harnesses botanical ingredients from Jeju's rich natural resources, including lotus leaves renowned for their high calcium content—20 times greater than green tea. This unique property supports lipid synthesis in the skin, promoting a resilient and healthy complexion, perfectly aligning with the growing global trend of "slow aging." In its mission for sustainability, The Pure Lotus has taken notable steps to reduce plastic usage, transitioning some packaging to eco-friendly paper tubes. These efforts have garnered praise from customers in 17 countries, affirming the brand's commitment to creating sustainable beauty solutions that improve both skin health and the environment. At Cosmoprof Asia 2024, the brand showcased its flagship products, including: Youth Biotics Lotus Ferment Concentrate, Jeju Botanical pH Balancing Cleanser, Jeju Botanical Sunscreens in paper tube packaging. These products received significant attention from attendees and industry buyers alike. The company reported successful negotiations and new contracts, facilitated in part by its visibility in in-flight magazines of carriers like HK Express and collaborations with buyers from Europe and Southeast Asia. Adding to its impact, The Pure Lotus was selected as a finalist for Cosmoprof Asia’s philanthropic Boutique initiative. The brand donated samples of its key products to buyers contributing HKD 100 to Save the Children, blending altruism with innovative marketing. A representative from The Pure Lotus expressed enthusiasm about the event, stating, “This exhibition provided a fantastic opportunity to showcase the excellence of Jeju’s natural beauty resources and our products’ effectiveness. We aim to continue expanding our global presence while maintaining our commitment to sustainability and innovation.” Through its participation in Cosmoprof Asia 2024, The Pure Lotus reinforced its position as a leader in sustainable, Jeju-inspired beauty, proving that the island's natural treasures can shine on the global stage.

  • In English
  • Korea Today

  2024-11-18

• Busan, Korea’s Most Beloved Nighttime Tourist City: Reborn as ‘A Starry Night in Busan’, a Global City That’s More Fun at Night

  Yongdusan Park and Busan tower (Photo: Busan Metropolitan City Government) Busan, Korea’s most beloved city for night tourism, is a traveler’s paradise. Enjoy the stunning views of this world-class port city, state-of-the-art drone shows, nighttime boat cruises across the sea, bustling food markets full of local flavor, and Korea’s largest fish market. A Starry Night in BusanBusan, Korea’s No. 1 transshipment hub and port city, launched the “Starry Night in Busan (SNB)” night tourism brand in 2022, aiming to transform night tourism from scenic views to an array of fun and engaging experiences and programs for people of all ages. The annual “SNB Night Festa” offers non-stop entertainment throughout Busan, ensuring the city stays lively from dusk till dawn.Yongdusan Park: A Hotspot for Pragmatic Travelers Seeking to Experience Authentic BusanYongdusan Park, located in Busan’s historic city center, is a symbol of Korea‘s modern history. Once a bustling post-war hub, the area is now dubbed “foodie heaven” by travelers, thanks to the nearby Jagalchi Market, Korea’s largest fish market. The area also features Gukje Market and Nampo-dong Shopping Street, popular for bargain shopping and appetizing street food.Nicknamed “Korea‘s Khaosan Road,” Yongdusan Park offers the most authentic “Busan-esque” vibe, with budget accommodations, mouthwatering local food, and plenty of entertainment. Once commonly known as a “senior’s playground,” the park has been revitalized and has evolved into a trendy destination popular with Gen Z. As the main venue for the SNB Night Festa, Yongdusan Park will host various events from July through October this year, including a Night Pop-up Store and flea market featuring popular Korean characters and mascots, a Candlelight Concert with classical music, the Yongdusan Night Festival, and a night walk involving a quiz and treasure hunt.Suyeong River & Centum City: The Pinnacle of Futuristic and Modern, Busan's Landmark for Romance and Luxury Experience-SeekersLocated in eastern Busan, the Suyeong River—where the sea and river meet—and Centum City (Haeundae) areas offer a blend of sea, river, and modern cityscapes, making them the most futuristic and luxurious night spots in Busan. Home to Haeundae Beach, which ranked third in TripAdvisor’s 2024 Traveler’s Choice Awards for “Best Beach in Asia”, this area boasts unforgettable scenic views, marine sports, luxury hotels, and the world's largest department store, as certified by Guinness World Records. The SNB River Dinner Cruise provides a romantic evening with live music, showcasing sights like Gwangan Bridge and the Haeundae district.Dadaepo Seaside Park & Hwamyeong Eco Park: Hidden Gems That Are Busan Locals’ Best-Kept SecretsTravelers looking for a memorable experience should explore Dadaepo Seaside Park and Hwamyeong Eco Park, two local favorite spots for breathtaking sunset views. Hwamyeong Eco Park is filled with enchanting lotus flowers, and visitors can enjoy the SNB Night Market, which promises an evening full of authentic Busan culinary flavor with hands-on activities like making your own “Jeon” (a traditional Korean dish similar to a pancake, made with an assortment of vegetables and flour) paired with traditional Busan liquor.Busan, a city like no other, stands out with its unique identity and individuals who capture its vibrant personality. It boasts an international airport, an international cruise terminal, and a high-speed railway (the KTX) that connects Seoul and Busan in just two hours, along with two bus terminals for intercity and express travel anywhere in the country.For more information, please visit the official website Visit Busan and Instagram @starry_night_busan.en 2024 Night Pop-up Store in Yongdusan Park (Photo: Busan Tourism Organization) River Dinner Cruise (Photo: Busan Tourism Organization)

  • In English
  • Korea Today

  2024-09-03

• Chill in Style: Neulsi Can Cooler Sets a New Trend in Beverage Cooling

  On August 23, 2024, Nature & Farm announced the release of its innovative cooling solution, the ‘Neulsi Can Cooler’. This product is designed to effectively keep canned beer and soft drinks cool, which has garnered significant attention from consumers. The Neulsi Can Cooler utilizes a special refrigerant, allowing beverages to stay refreshingly cold for 2-3 hours, ensuring that consumers enjoy every last drop chilled. Produced entirely in Korea, the Neulsi Can Cooler has been officially KS certified after passing a test confirming the absence of harmful substances conducted by the KOTITI Testing & Research Institute, thus enhancing its safety. Living up to its slogan, “Always Cool,” this product offers a convenient solution to keep beverages cool anytime, anywhere. The process is simple: just freeze it for 3-4 hours, take it out, and place a can of beer, soju, or another beverage inside. This makes it easy to use at home, parties, or even outdoors. The Neulsi Can Cooler is gaining popularity among consumers due to its ease of use and excellent performance. It is available in five color options and features an LED base, allowing for various atmospheres to be created. In restaurants, it can keep drinks cool for extended periods, enhancing customer satisfaction and boosting sales. A representative from Neulsi mentioned that this product can be customized with logos or slogans, making it highly versatile for merchandise or marketing purposes. The Neulsi Can Cooler is designed with an eco-friendly approach, boasting high cooling efficiency without requiring electricity, making it an ideal product for modern lifestyles. Consumer feedback has been positive, with one user saying, “It’s incredibly convenient to keep my beer cool outdoors,” and another noting, “It kept my drink cold until the very last drop.” The Neulsi Can Cooler is currently available on major online shopping platforms, with a limited-time launch discount event in progress. It is expected to become a must-have item for summer, perfectly tailored to the lifestyle of modern consumers. Nature & Farm, the company behind the Neulsi Can Cooler, was established in 2013 as an online distribution specialist and is now expanding into the global market, starting with Japan.

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  2024-08-23