• 최종편집 2026-09-08(화)

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  • ROUTINE&NOTE Launches CALM, a Gentle Daily Skincare Line Developed by a Mother of Three
    ROUTINE&NOTE, an independent Korean skincare brand founded and operated by aromatherapist and customized cosmetics formulator Shin Jae-eun, has officially launched its new CALM skincare line, featuring the CALM Bubble Cleanser and CALM Veil Serum. Developed from more than a decade of the founder’s personal experience caring for sensitive and easily irritated skin while raising three children, CALM was created around a simple concept: skincare that can be comfortably incorporated into the daily routines of the entire family. As a one-person beauty brand, ROUTINE&NOTE takes a hands-on approach throughout the product development process. Shin directly oversees product planning, formulation development and manufacturing collaboration, quality management and fulfillment, allowing the brand to maintain close control over each stage of the process. The development of CALM was also informed by conversations and surveys with parents of teenagers, who shared concerns about changing skin conditions and the difficulty of choosing gentle products suitable for family use. Two Products Designed for a Gentle Daily Routine The CALM Bubble Cleanser (150 ml) is a mildly acidic micro-bubble facial cleanser formulated with a fermented moisturizing approach based on Lactobacillus Ferment Filtrate. The formula is designed to provide a comfortable cleansing experience without leaving the skin feeling excessively tight after washing. Rather than using synthetic fragrance, the cleanser is scented with lavender and bergamot essential oils, reflecting ROUTINE&NOTE’s aromatherapy-based approach to product development. The CALM Veil Serum (50 ml) is a brightening functional cosmetic containing niacinamide, developed with an all-in-one concept to simplify multi-step skincare routines. Panthenol and Ceramide NP help provide moisturizing care, while the brand’s signature essential-oil blend combines lavender, rosemary and German chamomile. The three-oil blend was personally designed by Shin as part of ROUTINE&NOTE’s signature approach to creating a calming sensory experience. Tested for Skin Irritation Both CALM products underwent a human application test for primary skin irritation on sensitive skin, receiving an irritation index of 0.00, classified as non-irritating under the test evaluation. ROUTINE&NOTE also adopts a transparency-focused approach by publicly disclosing the full ingredient lists of its products, giving consumers direct access to formulation information. “CALM began with the everyday experiences of my own family and the questions I heard from parents raising teenagers,” said Shin Jae-eun, founder of ROUTINE&NOTE. “I wanted to create skincare that was gentle enough to become part of an ordinary family routine while still reflecting my experience as an aromatherapist and cosmetic formulator.” Rather than pursuing a large product portfolio, ROUTINE&NOTE plans to develop its range gradually through direct communication with consumers and feedback from actual users. The CALM Bubble Cleanser and CALM Veil Serum are currently available through ROUTINE&NOTE’s official Naver Smart Store (https://smartstore.naver.com/routineandnote) in Korea.
    • In English
    • Korea Today
    2026-08-20
  • Global Wellness Summit Marks 20th Anniversary in Thailand, Spotlighting the Future of Wellness
    Thailand is set to become the global hub of the wellness industry this November as the Global Wellness Summit (GWS) celebrates its 20th anniversary at Angsana Laguna Phuket. The landmark event will bring together CEOs of leading wellness companies, medical professionals, researchers, investors, technology innovators and policymakers to reflect on two decades of industry growth while exploring the next era of global wellness. "The Science, Art and Soul of Wellness" This year's Summit is themed "The Science, Art and Soul of Wellness," reflecting what organizers describe as a new turning point for the industry. As advances in longevity science, women's health and precision medicine continue to reshape healthcare, wellness is becoming increasingly integrated with modern medicine while also embracing ancient healing traditions and the emotional, spiritual and creative dimensions of wellbeing. Over three days, the Summit will feature keynote speeches and panel discussions covering scientific breakthroughs, neuroarts, neurowellness, preventive healthcare and the future of holistic wellbeing—all set against the backdrop of Thailand, a country internationally recognized for its rich wellness traditions and philosophy of balance and harmony. "Our industry is at another pivotal moment, where advances in science, medicine and longevity are converging with a renewed appreciation for human connection, creativity and purpose," said Susie Ellis, Chair and CEO of the Global Wellness Summit. "There is no better place to explore this future than Thailand, where centuries-old wellness traditions are being combined with an ambitious vision to become one of the world's leading destinations for medical wellness and preventive healthcare." Thailand's Minister of Public Health, Patana Promphat, said the Summit perfectly reflects the country's identity and cultural heritage. "For generations, Thailand has embraced a holistic approach to health that connects body, mind, spirit, community and nature," he said. "We are proud to host the 2026 Global Wellness Summit in Phuket and reaffirm Thailand's commitment to becoming a global wellness destination and a trusted partner in shaping the future of wellbeing." Wellness Meets Medicine One of the Summit's headline themes, "Future of Wellness + Medicine," will examine how precision medicine, longevity science and personalized healthcare are transforming the wellness landscape. Globally recognized geroscientist Andrea Maier, Professor of Medicine at the National University of Singapore and founder of Asia's first precision geromedicine clinics, will discuss the future of longevity science. Dan Buettner, founder of the Blue Zones movement and bestselling author, will explain why the world's healthiest and longest-living populations owe their longevity more to culture, community and lifestyle than medical interventions. George Gaitanos, Chief Operating and Scientific Officer of Chenot Group, will present a new vision for lifelong health, while Dr. Christopher Asandra, founder of AsandraMD in Beverly Hills, will highlight the rapid evolution of women's health, hormone therapy and personalized longevity medicine, particularly as a major emerging opportunity across Asia. New Global Wellness Economy Report The Global Wellness Institute (GWI) will unveil its 2026 Global Wellness Economy Monitor, the industry's most authoritative report on the global wellness economy. The report will provide updated market data and insights into both global and Asian wellness industries, offering valuable intelligence for businesses, investors and policymakers. Asia Driving the Next Wave of Wellness Tourism Asia's remarkable growth in wellness tourism will be another major focus of the Summit. According to the organizers, Asia's wellness tourism market expanded by 31 percent in 2024, reaching US$215 billion, surpassing Europe in the number of wellness trips. Four of the world's five fastest-growing wellness tourism markets are now in Asia: India (57%), Thailand (36%), South Korea (36%) and China (35%). Hospitality leaders will discuss how Asia is redefining wellness travel through innovative destinations that integrate culture, sustainability and authentic local experiences. William E. Heinecke, Founder and Chairman of Minor International, will deliver a keynote address on why Asia is setting the global pace for wellness tourism. Additional sessions will feature Cathy Feliciano-Chon of FINN Partners APAC, Ronald Akili, co-founder of Bali's Potato Head, Huy Hoang, founder of Japan's Shishi-Iwa House, and Ingo Schweder, Founder and CEO of GOCO Hospitality, who will examine the future opportunities emerging across Asia's hospitality and wellness sectors. Exploring the Art and Soul of Wellness Beyond science and medicine, this year's Summit will explore the emotional and creative dimensions of wellbeing. Susan Magsamen, founder of the International Arts + Mind Lab at Johns Hopkins University School of Medicine and co-author of the New York Times bestseller Your Brain on Art, will present the latest neuroscience research demonstrating how music, visual arts and architecture positively influence brain health and overall wellbeing. Meanwhile, Tal Danai, Founder and CEO of ArtLink, will introduce a new international film initiative celebrating traditional craftsmanship and artisan cultures, emphasizing creativity and cultural preservation as essential components of future wellness. The Summit will also launch the first-ever Intentional Spaces Design Challenge, developed in collaboration with the Center for Applied Neuroaesthetics at Johns Hopkins University and strategic partner Aldar Properties. The initiative will explore how neuroaesthetics and neuroarchitecture can help design healthier buildings, communities and public spaces. New Business Opportunities in Wellness Business innovation will also take center stage, with discussions examining how hospitality brands are expanding wellness through retail, lifestyle experiences and integrated guest engagement strategies. Industry leaders from fashion, hospitality and investment sectors—including Lisa Von Tang, Lexie Rodriguez of Capella Hotel Group, and Colin Low of Patience Lifestyle—will discuss emerging business models driving the next generation of wellness experiences. Another featured session will reflect on the dramatic evolution of beauty, consumer wellness trends and wellness marketing over the past two decades, while forecasting what the next twenty years may bring. Speakers include Kelly Kovack (BeautyMatter), global brand strategist Nick Vaus, Beth McGroarty of the Global Wellness Institute, and Asia marketing expert Dave McCaughan. Celebrating Thailand's Wellness Heritage The Summit will also showcase Thailand's rich wellness traditions through cultural experiences highlighting the country's renowned textile and silk craftsmanship, Buddhist philosophy and spiritual practices. A special performance by the award-winning Buddhist Chanting Team from Dhammajarinee Witthaya School, an institution dedicated to empowering underserved young women through education, will serve as one of the event's cultural highlights. As the Global Wellness Summit celebrates its 20th anniversary, the 2026 edition is expected to offer a comprehensive vision of the industry's future—from longevity science and women's health to wellness tourism, neuroaesthetics and next-generation business innovation—reinforcing wellness as one of the world's fastest-evolving industries.
    • In English
    • Global News
    2026-07-24
  • Global Wellness Summit Celebrates 20th Anniversary in Thailand, Exploring Why Asia Is Shaping the Future of Wellness
    The Global Wellness Summit™ (GWS), the foremost gathering of leaders in the global wellness economy, will celebrate its milestone 20th anniversary at Angsana Laguna Phuket, Thailand, from November 10–13 under the theme, “The Science, Art and Soul of Wellness.” Centered on the question, “Why Asia, Why Now?”, this year’s Summit will explore both the extraordinary growth of Asia’s wellness economy and the region’s increasing influence on the future direction of global wellness. Following one of the pandemic’s longest and most challenging recovery periods, Asia-Pacific’s wellness market has reached $2 trillion for the first time. With annual growth of 9.3% in 2024, the region is tied with Europe as the fastest-growing wellness market in the world. CEOs of wellness companies, physicians, academics, technology leaders and policymakers will examine why Asia has become a critical lens through which to understand the future of wellness. As countries across the region confront some of the world’s lowest fertility rates and fastest-aging populations, Asia is becoming a living laboratory for innovative approaches to extending healthspan and supporting healthier aging populations. While much of the recent Western longevity conversation has focused on extending lifespan through advanced technologies and personalized interventions, Asia’s emphasis is increasingly on maintaining healthier aging populations as an economic and societal imperative. The conference will explore innovations underway across the region, from government policy initiatives to next-generation wellness destinations. Asia is also emerging as a leader in longevity through a distinctly integrative approach. Its millennia-old, prevention-focused traditional medical systems—including Traditional Chinese Medicine (TCM) and Ayurveda—helped shape the modern wellness movement by bringing meditation, yoga, plant-based medicine, spirituality and nature-based healing to global audiences. The conference will explore how Asia is advancing longevity through clinics and resorts that combine cutting-edge diagnostics and longevity science with traditional healing modalities, creating a new medical-wellness paradigm. The Summit will focus on Asia’s wellness tourism, beauty, traditional medicine, wellness real estate, architecture, design and public policy sectors. Experts will share lessons from South Korea’s remarkable K-Beauty boom, where approximately one million people travel annually for aesthetic services and where beauty products have become an export market worth more than $11 billion. Hospitality leaders will examine how Asian brands are shaping the future of wellness travel through deeper commitments to social connection, sustainability, creativity and cultural engagement. With neuroaesthetics and the impact of art on wellbeing among the year’s most discussed topics, Asia’s design leadership will also be highlighted, from architecture-for-wellness philosophies to Thailand’s evolving textile traditions. “Asia is the primary growth engine for the future of travel, luxury and wellness because of the unmatched expansion of its middle class and wealth creation, infrastructure investments, economic resilience, scale and rapid technological advancement,” said Cathy Feliciano-Chon, co-chair of the 2026 Summit and managing partner at FINN Partners Greater China. “It also faces significant challenges, including declining fertility rates and rapidly aging populations—issues that intersect directly with the future of wellness, prevention and longevity. Asia sits at the nexus of both these opportunities and challenges.” Asia’s Standout Wellness Markets and Growth Leaders According to the Global Wellness Institute (GWI), Asia was among the slowest-growing wellness regions between 2021 and 2023 due to the pandemic’s prolonged impact. It is now experiencing a strong recovery, expanding by 9.3% in 2024 to reach a $2 trillion market—74% larger than before the pandemic. Wellness Tourism Asia’s wellness tourism market reached $215 billion in 2024, making it the world’s largest recent growth story. The sector expanded by 31% in a single year and surpassed Europe in total wellness trips. Four of the five fastest-growing wellness tourism markets are in Asia: India (57%), Thailand (36%), South Korea (36%) and China (35%). Asian hospitality pioneers—including Kamalaya and Chiva-Som in Thailand, Ananda in the Himalayas in India, COMO Shambhala Estate in Bali and The Farm at San Benito in the Philippines—have helped shape modern wellness travel for decades. Traditional and Complementary Medicine GWI projects traditional and complementary medicine to be the second-fastest-growing wellness sector through 2029, expanding by 11% annually. Asia is by far the largest market, valued at $379 billion, representing approximately 63% of global spending. Traditional medical systems across Asia are being reimagined for modern audiences, from growing interest among younger generations in China to the use of artificial intelligence by Chinese universities to optimize TCM applications. Rising global interest became evident this year as wellness practices inspired by TCM attracted tens of millions of views across social media platforms. Healthy Eating, Nutrition and Weight Loss Asia remains the world’s largest market in healthy eating, nutrition and weight management at $347 billion and was also the fastest-growing major regional market in 2024, expanding by 7.7%. Wellness Real Estate Asia has become the world’s largest wellness real estate market at $350 billion, recording annual growth of 26% between 2019 and 2025. Seven of the world’s top twenty wellness real estate markets are located in Asia, including China (#2 globally at $218 billion), Australia (#4 at $38 billion), Japan (#6 at $34 billion) and India (#11 at $20.5 billion). Spas Asia is the world’s second-largest spa market after Europe, generating $42.5 billion in revenue. Following the region’s lengthy pandemic recovery, spa revenues increased by 54.7% in 2023 and a further 17.3% in 2024. Vietnam leads recent growth at 15.6%, followed by India (8.1%), China (7.6%) and Indonesia (7.5%). Thermal and Mineral Springs Asia is the world’s largest thermal and mineral springs market at $38 billion and is home to 22,611 establishments—more than three times the number found in Europe. China’s market is valued at $21.4 billion and Japan’s at $13.6 billion. Social bathing traditions—from Korea’s jjimjilbangs to Japan’s onsens—remain foundational wellness experiences across the region and are increasingly influencing wellness concepts worldwide. Asia: A Living Laboratory for Healthy Longevity Across Asia—including Japan, China, South Korea, Singapore and increasingly India—fertility rates are falling while populations age at unprecedented speed. By 2050, more than one in four Asians will be aged 60 or older. As a result, healthy longevity has become an economic necessity. Rising healthcare costs, shrinking workforces and demographic transformation are prompting governments and businesses alike to rethink aging and prevention. This year’s Summit will explore how Asian nations are developing new approaches to supporting longer, healthier and more productive lives. Examples include China’s “Healthy China 2030” strategy, which places prevention at the center of health policy, and Singapore’s innovative longevity initiatives that promote physical activity, healthier eating and intergenerational support systems. Asia’s Integrative Approach to Longevity While many Western discussions around longevity have focused on advanced clinical interventions, Asian wellness destinations increasingly combine scientific innovation with holistic wellness traditions. Examples include tulåh in Kerala, India, where Ayurveda, yoga, Vedanta, Tibetan medicine and TCM are integrated with advanced diagnostics and regenerative medicine; RAKxa Integrative Wellness in Bangkok, which combines preventive medicine with Thai healing traditions; and Tri Vananda in Phuket, where functional and integrative medicine intersect with cognitive health and mindfulness. Thailand’s Transformation into a Wellness and Longevity Hub Thailand’s wellness traditions run deep, from traditional Thai medicine and massage to its food-as-medicine culture. Today, the country is expanding its role beyond medical tourism and positioning itself as a global destination for wellness and longevity. Recent initiatives include the national wellness tourism campaign “Healing Journey Thailand” and a broad public-private collaboration designed to establish the country as an integrated ecosystem for wellness, health and longevity tourism. BDMS Wellness Clinic, one of Thailand’s leading preventive healthcare providers, is playing a central role in this transformation and recently announced BDMS Silver Wellness & Residences, a major Bangkok development combining advanced medical facilities, longevity services and residential living. “Thailand is the perfect host for a conference that will explore both wellness’s deepest historical roots and its increasingly medical and technology-driven future,” said Susie Ellis, chair and CEO of the Global Wellness Summit. “Across Thailand and throughout Asia, there is a unique combination of foundational wisdom and innovation in wellness, preventive health and longevity. We want delegates to experience the future of Asia because it is helping shape the future of wellness.” Registration for the Summit is open. Apply here.
    • In English
    • Global News
    2026-06-11
  • Donghae Aqua Unveils “VINE7” Smart Vinegar Fermentation System at SEOUL FOOD 2026
    Donghae Aqua, also known as Donghae Aquarium, introduced its smart vinegar fermentation system, VINE7, at SEOUL FOOD 2026, one of Asia’s largest food industry exhibitions, held at KINTEX in Goyang, Gyeonggi Province, from June 9 to 12. VINE7 was jointly developed by fermentation researcher and inventor Kwon Oh-tae, who has dedicated more than 20 years to fermentation research, and Lee Chang-woo, CEO of Donghae Aqua and a recognized Korean specialist in Venturi technology. From a Miner’s Dream in Germany to an Agricultural Innovation As a young man, Kwon moved to Germany, where he worked in the mining industry and gained firsthand exposure to advanced industrial technologies and European fermentation traditions. Inspired by these experiences, he began exploring ways to combine traditional Korean fermentation methods with scientific process control. After returning to Korea, Kwon settled in a rural mountain village, where he continued his research into fermented foods and agricultural products. His work attracted public attention through a nationally broadcast television documentary that highlighted both his inventive lifestyle and his fermentation studies using a variety of agricultural ingredients, including mandarin melon berries, persimmons, and Aralia elata shoots. “Many high-quality agricultural products are unable to secure fair market prices and are often discarded,” Kwon said. “I wanted to develop a practical technology that could help farmers create greater value from their harvests.” That vision ultimately led to the development of VINE7. Accelerating Natural Fermentation Through Smart Process Control Traditional vinegar fermentation typically requires extensive production space and can take a year or longer to complete. Product consistency can also vary due to seasonal changes and fluctuations in temperature, oxygen supply, and microbial activity. To address these challenges, Kwon collaborated with Lee to develop a system that maintains the principles of natural fermentation while scientifically controlling critical fermentation parameters, including temperature, aeration, and microbial growth conditions. The technology incorporates patented process innovations developed through years of research and field testing. The result is VINE7, a smart fermentation platform capable of producing vinegar from a wide range of agricultural products in approximately seven days while maintaining consistent product quality. With a production capacity of 200 liters per batch, the system is designed for use by farms, agricultural cooperatives, food processors, and small-scale entrepreneurs. Creating New Value for Agricultural Products Beyond vinegar production, VINE7 is positioned as a value-added agricultural processing platform. The system enables local specialties—including apples, grapes, persimmons, black raspberries, plums, mandarin melon berries, and ginseng—to be transformed into premium vinegar products with higher market value. The technology also offers farmers an alternative outlet for surplus, non-standard, or difficult-to-market produce, helping reduce waste while creating additional revenue opportunities. “I have long been concerned about the amount of agricultural produce that goes unused despite the hard work invested by farmers,” Kwon said. “My goal was to create a system that allows anyone to produce and market high-quality vinegar more easily.” Industry professionals who participated in product evaluations during the development process described VINE7 as a highly innovative fermentation solution with strong commercial potential. VINE7 vinegar fermentation system Expanding Opportunities for Farmers Worldwide Donghae Aqua believes VINE7 has significant potential not only in Korea but also in international agricultural markets.As climate change, supply chain disruptions, and agricultural price volatility continue to challenge farmers worldwide, value-added processing technologies are becoming increasingly important for improving farm profitability and sustainability. VINE7 can be deployed in a broad range of environments, from large-scale food manufacturing facilities to small farms, agricultural cooperatives, farming corporations, and regional processing centers. The company also sees potential applications in developing countries where agricultural storage and preservation infrastructure remains limited. Because the system requires only a stable electricity supply, it may provide rural communities with a practical means of extending product shelf life and generating additional income through agricultural processing. Debut at SEOUL FOOD 2026 VINE7 made its first public appearance in the agricultural machinery section of SEOUL FOOD 2026, which opened on June 9 at KINTEX. Lee Chang-woo, CEO of Donghae Aqua, stated, “By combining the wisdom of traditional fermentation with modern scientific technology, we have developed a system that makes high-quality vinegar production more accessible and efficient.” He added, “Beginning with SEOUL FOOD 2026, we hope this fermentation technology developed in Korea will contribute to creating new opportunities for farmers and agricultural businesses around the world.”
    • In English
    • Korea Today
    2026-06-11
  • 2026 Aufguss USA Nationals Showcases the Evolution of Immersive Sauna Wellness Experiences
    The 2026 Aufguss USA Nationals concluded last week after three days of heat, artistry, ritual, and competition held across two Bathhouse locations in New York City, marking another major milestone in the rapid growth of sauna culture in the United States. This year’s event brought together leading Sauna Masters from across the United States to compete in both Show Aufguss and the inaugural Modern Classic Cup before an international panel of judges from Aufguss WM. The Show Aufguss competition took place May 19–20 at Bathhouse Atlantic Avenue in Downtown Brooklyn, while the Modern Classic Cup was held May 21 at Bathhouse Flatiron. Together, the events highlighted the continuing evolution of sauna culture from a traditional wellness practice into a fully immersive social wellness experience combining heat, aroma, music, storytelling, atmosphere, and ritual. “This year’s competition demonstrated how rapidly the level of Aufguss in the United States is advancing,” said Don Genders, Chair of Aufguss USA and CEO of organizing sponsor Design for Leisure. “The creativity, professionalism, technical skill, and emotional connection displayed throughout the week were truly exceptional. We are incredibly proud of every Sauna Master who participated.” The 2026 Nationals also reflected the movement’s accelerating momentum, with competitor applications doubling compared to last year and expanded qualification opportunities granted to the United States by Aufguss WM. Show Aufguss Results Team Show Aufguss First Place: Alexi Irvine & Joli Irvine Second Place: Tovi Wayne & Alonzo Solorzano Runners Up: Breana Marshall & Muhammad “Mo” Hodge Solo Show Aufguss First Place: Tovi Wayne Second Place: Travis Talmadge Runner Up: Alonzo Solorzano Modern Classic Cup Results First Place: Travis Talmadge Second Place: TJ Lupo Runner Up: Tovi Wayne Travis Talmadge_Modern Classic Winner First- and second-place winners in the Show Aufguss categories secured direct qualification to the 2026 Aufguss WM Finals at Satama Sauna Resort & Spa, scheduled for September 13–20. Third-place finishers earned entry into the Playoffs at Thermen Bussloo, taking place August 27–30. Show Aufguss performances emphasized theatrical and high-energy presentations integrating choreography, lighting, costumes, and immersive storytelling. Meanwhile, Modern Classic Cup competitors will advance through the international Modern Classic pathway leading to the finals at Farris Bad, scheduled for October 1–4, 2026. The championship focuses on the traditional art of Aufguss, emphasizing heat management, essential oils, atmosphere, and towel technique. The event was supported by organizing sponsor Design for Leisure; venue partner Bathhouse; Platinum Sponsor and Official Sauna Partner Harvia; Gold Sponsor Aufguss Roots USA; and event partners Aromen and Romana. Together, these partners helped support the continued expansion of Aufguss culture and communal sauna experiences throughout the United States. As the official U.S. member organization of Aufguss WM, Aufguss USA continues to promote European sauna ritual culture across the United States while helping develop a new generation of Sauna Masters for the international stage.
    • In English
    • Feature
    2026-05-28
  • Wehome Launches “K-POP Stay 2026” for BTS Comeback Tour
    Wehome (CEO Sangu Jo), Korea’s leading home-sharing platform, announced the official launch of “K-POP Stay 2026 (Seoul·Goyang·Busan)”, a special home-sharing campaign for global fans in celebration of BTS’s 5th studio album “ARIRANG” and their upcoming comeback performances. K-POP Stay 2026 connects overseas K-POP fans with local Korean citizen hosts, allowing them to stay in Korean homes and experience cultural exchange firsthand. In alignment with the large-scale concert schedule: · March 21 in Gwanghwamun, Seoul · April 9-12 at Goyang Sports Complex Stadium · June 12-13 in Busan Wehome will provide customized accommodations in each host city. Through this initiative, Wehome aims to address recurring issues of accommodation shortages and price surges during major concerts, while establishing a new travel and lodging culture called “K-POP Stay,” where fans and local communities are meaningfully connected. Hosts may participate either as: · Volunteer Hosts (ARMY members offering rooms without accommodation fees, receiving only actual expense reimbursement, such as cleaning costs), or · Paid Hosts operating legally under Korea’s home-sharing system. All newly registered listings undergo strict screening by Wehome managers to verify safety, cleanliness, and legal compliance. For paid hosts, Wehome utilizes its government-approved Regulatory Sandbox Demonstration Program, which allows legal home-sharing operations under official authorization. To protect international visitors, accommodation fees will be capped at no more than twice the average market rate for the same period in 2025, ensuring fair pricing and preventing excessive markups. The first round of host recruitment will begin in Seoul (Gwanghwamun, Jongno, Mapo, Gangnam, and surrounding areas) from February 13 to February 28, targeting 200 citizen hosts with available spare rooms. Hosts who wish to operate paid accommodations will receive expedited support for legal registration under Wehome’s regulatory sandbox program to minimize legal risks. Recruitment for Goyang (April concerts) and Busan (June concerts) will open sequentially in accordance with each concert schedule. Global guest applications for the March Seoul concert will be accepted from March 1 to March 5. Selected guests (after fan verification) will receive exclusive benefits including: · VIP airport van service (for groups of up to 10) · Welcome kits featuring K-Beauty amenities and Korean-language merchandise · Luggage storage service (Wehome Keep) Abraham Shim, Co-CEO of Wehome, stated, “K-POP Stay 2026 is a privately led cultural exchange campaign that safely supports the massive global movement of K-POP fandom from Seoul to Goyang and Busan. We hope international fans can experience both Korea’s K-POP landmarks and everyday Korean life through stays in citizen hosts’ homes.”
    • In English
    • Korea Today
    2026-02-13

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  • Asia Pool & Spa Expo 2025 to Showcase Latest Industry Innovations
    The Asia Pool & Spa Expo 2025 is set to take place from May 10 to May 12 at the China Import & Export Fair Complex in Guangzhou, China. The expo will bring together global leaders in the pool and spa industry to present their latest products and technological advancements. A wide array of products will be featured, including: Pools Equipment: Leading manufacturers like EMAUX, LASWIM, GLONG, and POOLKING will showcase cutting-edge designs and advanced technology.Water Treatment: Companies such as SINCOBEST and BOYUANSHANG will present top-selling solutions for effective water management.Pool Lighting: BAOBIAO, POOLUX, and others will highlight their innovative lighting systems.Pool Cleaners: SUBLUE and POWERFUL will demonstrate high-tech robotic pool cleaners in action.Spas: Prominent brands like KASDALY, MONALISA, and SUNRANS will exhibit luxurious spa products.Saunas: Renowned exhibitors such as KEYA and HUAXI will present their latest sauna solutions.Acrylic Pools: Local manufacturers like GOLDEN HARVEST and DONCHAMP will display high-quality acrylic pool materials.Pool Liners: LANDY and QUNTAI will offer a look at their premium PVC liners and accessories.Pool Covers: POOLMAX and YIYONG will introduce protective cover solutions. The expo provides exclusive benefits for international buyers, including:Complimentary Hotel Accommodation: Free rooms during the exhibition period for select international attendees.Factory Tour: A “Happy Water Trip” on the final day, offering exclusive factory visits to experience the latest production innovations firsthand. “This expo offers a unique opportunity to connect directly with top suppliers, explore industry trends, and expand business opportunities in the pool and spa sector,” said an expo representative. [Inquiries]Asia Pool & Spa Expo 2025 Secretariat http://www.asiapoolspaexpo.com/index.php?lang=en
    • In English
    • Global News
    2025-01-10
  • The EL Group Unveils 'aearo': Redefining Aromatherapy for Modern Wellness
    aeAro products The EL Group Co., Ltd., a leader in Korea's premium spa and esthetics industry, has announced the launch of its latest venture, aearo, a brand dedicated to blending the rich heritage of authentic aromatherapy with cutting-edge scientific innovation. The brand will officially debut on December 16 with a curated collection of nine products, each crafted to offer a transformative self-care experience. aearo is designed to resonate with the modern woman, extending beyond conventional wellness to inspire profound changes across emotional, physical, and lifestyle dimensions. Developed on the foundation of authentic aromatherapy principles, the brand presents a scientifically engineered product line that seamlessly integrates nature’s best with contemporary needs. The name aearo symbolizes the brand's commitment to authenticity and well-being, drawing inspiration from the phrases “I am Aroma” and “An Essential Aroma.” This encapsulates the belief that high-quality essential oils are indispensable companions for achieving holistic health and vitality. A Lineup of Purpose-Driven Products The inaugural product range introduces Inner Blessing, a flagship series featuring three specialized solutions designed for women’s intimate care: Y Zone Oil, Inner Blessing Mist, Inner Blessing Dropper. These products incorporate premium European rose oil, clary sage, and other carefully selected ingredients, blending them into formulas that support sensitive areas with precision and care. For facial care,Facially and St. John’s Wort Oil deliver hydration, nourishment, and soothing benefits, making them ideal for sensitive or stressed skin. Meanwhile, the Cypress Oil product targets stress relief and mental clarity, offering aromatherapeutic support for emotional balance. The Recover Heal Cream, a body-care innovation, is enriched with natural plant-based ingredients. This warming cream not only soothes physical discomfort but also promotes energy circulation, helping to sculpt and refine the body’s contours. The collection is rounded out with CareTox Oil, a detoxifying therapy solution designed to purify the body and mind, and Suave Baby Oil, a gentle formulation tailored for delicate or sensitive skin. Backed by Expertise and Excellence The development of the aearo product line was spearheaded by Dr. Lee Hyun-joo, CEO of The Wellness Life Institute Co., Ltd., and a globally recognized expert in aromatherapy with over 25 years of experience. Her involvement ensures that the formulations uphold the highest standards of quality, efficacy, and trust. “The philosophy behind aearo is to empower modern women with tools for meaningful self-care,” said Lee Mi-na, CEO of The EL Group. “We aim to provide solutions that support not only the physical body but also the inner self, and we look forward to continuously innovating in the wellness space.” Launch Promotions and Future Vision To mark the brand’s debut, The EL Group will offer a limited-time promotional discount on all aearo products from December 16 through December 22. With its unique approach to combining tradition with modernity, aearo is poised to set a new benchmark in the aromatherapy market, offering products that reflect both authenticity and innovation.
    • In English
    • Korea Today
    2024-12-14
  • The Pure Lotus Blooms at Cosmoprof Asia 2024: Jeju’s Natural Beauty Goes Global
    The Pure Lotus, a Jeju-based natural beauty brand advocating for "slow aging," captivated audiences at Cosmoprof Asia 2024, held from November 13 to 15 at the Hong Kong Convention and Exhibition Centre (HKCEC). The premier beauty event is Asia’s largest, drawing over 500,000 industry professionals and more than 10,000 exhibitors worldwide, making it a key platform for setting global beauty trends. At the heart of The Pure Lotus's philosophy lies a dedication to clean and vegan beauty and sustainability. The brand harnesses botanical ingredients from Jeju's rich natural resources, including lotus leaves renowned for their high calcium content—20 times greater than green tea. This unique property supports lipid synthesis in the skin, promoting a resilient and healthy complexion, perfectly aligning with the growing global trend of "slow aging." In its mission for sustainability, The Pure Lotus has taken notable steps to reduce plastic usage, transitioning some packaging to eco-friendly paper tubes. These efforts have garnered praise from customers in 17 countries, affirming the brand's commitment to creating sustainable beauty solutions that improve both skin health and the environment. At Cosmoprof Asia 2024, the brand showcased its flagship products, including: Youth Biotics Lotus Ferment Concentrate, Jeju Botanical pH Balancing Cleanser, Jeju Botanical Sunscreens in paper tube packaging. These products received significant attention from attendees and industry buyers alike. The company reported successful negotiations and new contracts, facilitated in part by its visibility in in-flight magazines of carriers like HK Express and collaborations with buyers from Europe and Southeast Asia. Adding to its impact, The Pure Lotus was selected as a finalist for Cosmoprof Asia’s philanthropic Boutique initiative. The brand donated samples of its key products to buyers contributing HKD 100 to Save the Children, blending altruism with innovative marketing. A representative from The Pure Lotus expressed enthusiasm about the event, stating, “This exhibition provided a fantastic opportunity to showcase the excellence of Jeju’s natural beauty resources and our products’ effectiveness. We aim to continue expanding our global presence while maintaining our commitment to sustainability and innovation.” Through its participation in Cosmoprof Asia 2024, The Pure Lotus reinforced its position as a leader in sustainable, Jeju-inspired beauty, proving that the island's natural treasures can shine on the global stage.
    • In English
    • Korea Today
    2024-11-18
  • [Feature]Mandara Spa at Atlantis Paradise Island: A Wellness Oasis in the Tropics
    Mandara Spa Entrance [Wellness Today International Editor Bill Healey] A visit to the Mandara Spa at the Atlantis Paradise Island in the Bahamas is a relaxing escape from the many activities available at this spectacular island resort. I was fortunate to have spent four days and three nights onsite as a guest of the Atlantis Resort. Having taken twelve hours to travel from Las Vegas to Nassau (airport transfers and flight changes), I was pleased to be scheduled for a Coconut Poultice Massage at their award winning Mandara Spa on my first morning onsite. The treatment is described as a treatment that “strengthens and heals the body. This traditional therapy combines stretching, long strokes as well as palm and thumb pressure techniques.” Having started my resort visit after a lengthy journey, it became my “jet lag” treatment, improving blood flow and easing the stresses of travel. The therapist’s touch allowed the pains of travel and the concerns of daily life to be easily swept-away. Considered a Balinese treatment, I was particularly curious to give it a try as I’ve experienced numerous Balinese treatments during my 15 years living in Bali. Needless to say, the treatment at The Atlantis exceeded all expectations. The serenity of the Mandara Spa as well as the professionalism of the therapist provided the welcoming calm that one would expect in a luxury resort spa. Further information on the Mandara Spa at The Atlantis can be found at: - Mandara Spa website: https://www.mandaraspa.com/our-spas/atlantis-paradise-island/ - Atlantis Bahamas website: https://www.atlantisbahamas.com/things-to-do/spa Note that the Mandara Spa will be undergoing a significant renovation and rebranding. At the moment of writing this review, no date has been set for the opening of the renovated Spa, but it is expected in the early part of 2025. Stay tuned here for more information. MANDARA SPA FOR THAT PAMPERED TOUCH Award-winning Mandara Spa at Atlantis brings together ancient Balinese healing touches, traditional European therapies, and natural elements indigenous to The Bahamas while charting a path to the -New World. Come bask in our sanctuary of warm and cold plunge pools, steam and sauna rooms or rejuvenating facials as you create timeless Mandara moments. What's more, couples can enjoy a special spa suite, while the women's area includes a relaxing aromatherapy room. Elevate your stay with an incredible island spa experience. Retail Lounge Host with Bush Tea Facial Treatment Hot Stone Body Treatment Salt Treatment
    • In English
    • Feature
    2024-09-04
  • Busan, Korea’s Most Beloved Nighttime Tourist City: Reborn as ‘A Starry Night in Busan’, a Global City That’s More Fun at Night
    Yongdusan Park and Busan tower (Photo: Busan Metropolitan City Government) Busan, Korea’s most beloved city for night tourism, is a traveler’s paradise. Enjoy the stunning views of this world-class port city, state-of-the-art drone shows, nighttime boat cruises across the sea, bustling food markets full of local flavor, and Korea’s largest fish market. A Starry Night in BusanBusan, Korea’s No. 1 transshipment hub and port city, launched the “Starry Night in Busan (SNB)” night tourism brand in 2022, aiming to transform night tourism from scenic views to an array of fun and engaging experiences and programs for people of all ages. The annual “SNB Night Festa” offers non-stop entertainment throughout Busan, ensuring the city stays lively from dusk till dawn.Yongdusan Park: A Hotspot for Pragmatic Travelers Seeking to Experience Authentic BusanYongdusan Park, located in Busan’s historic city center, is a symbol of Korea‘s modern history. Once a bustling post-war hub, the area is now dubbed “foodie heaven” by travelers, thanks to the nearby Jagalchi Market, Korea’s largest fish market. The area also features Gukje Market and Nampo-dong Shopping Street, popular for bargain shopping and appetizing street food.Nicknamed “Korea‘s Khaosan Road,” Yongdusan Park offers the most authentic “Busan-esque” vibe, with budget accommodations, mouthwatering local food, and plenty of entertainment. Once commonly known as a “senior’s playground,” the park has been revitalized and has evolved into a trendy destination popular with Gen Z. As the main venue for the SNB Night Festa, Yongdusan Park will host various events from July through October this year, including a Night Pop-up Store and flea market featuring popular Korean characters and mascots, a Candlelight Concert with classical music, the Yongdusan Night Festival, and a night walk involving a quiz and treasure hunt.Suyeong River & Centum City: The Pinnacle of Futuristic and Modern, Busan's Landmark for Romance and Luxury Experience-SeekersLocated in eastern Busan, the Suyeong River—where the sea and river meet—and Centum City (Haeundae) areas offer a blend of sea, river, and modern cityscapes, making them the most futuristic and luxurious night spots in Busan. Home to Haeundae Beach, which ranked third in TripAdvisor’s 2024 Traveler’s Choice Awards for “Best Beach in Asia”, this area boasts unforgettable scenic views, marine sports, luxury hotels, and the world's largest department store, as certified by Guinness World Records. The SNB River Dinner Cruise provides a romantic evening with live music, showcasing sights like Gwangan Bridge and the Haeundae district.Dadaepo Seaside Park & Hwamyeong Eco Park: Hidden Gems That Are Busan Locals’ Best-Kept SecretsTravelers looking for a memorable experience should explore Dadaepo Seaside Park and Hwamyeong Eco Park, two local favorite spots for breathtaking sunset views. Hwamyeong Eco Park is filled with enchanting lotus flowers, and visitors can enjoy the SNB Night Market, which promises an evening full of authentic Busan culinary flavor with hands-on activities like making your own “Jeon” (a traditional Korean dish similar to a pancake, made with an assortment of vegetables and flour) paired with traditional Busan liquor.Busan, a city like no other, stands out with its unique identity and individuals who capture its vibrant personality. It boasts an international airport, an international cruise terminal, and a high-speed railway (the KTX) that connects Seoul and Busan in just two hours, along with two bus terminals for intercity and express travel anywhere in the country.For more information, please visit the official website Visit Busan and Instagram @starry_night_busan.en 2024 Night Pop-up Store in Yongdusan Park (Photo: Busan Tourism Organization) River Dinner Cruise (Photo: Busan Tourism Organization)
    • In English
    • Korea Today
    2024-09-03
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