Selina Hospitality PLC (“Selina” or the “Company”), (NASDAQ: SLNA), the fast-growing lifestyle and experiential hospitality company, announced on 14th that it will partner globally with Corona, an AB InBev global brand, to create unique travel experiences and help LDA+ (over legal drinking age) guests disconnect and reconnect with nature. The collaboration, set to launch later this year in Selina properties around the world, will promote sustainability through activations, cleanups, education, music, art and events.
“We are excited to bring our global Corona brand to more people around the world through this partnership,” said Thiago Zanettini, Global Vice President of Commercial Marketing, AB InBev. “Travel is part of Corona DNA so by bringing unique experiences and activations to Selina hotels we will help more people enjoy the outdoors and reconnect with nature.”
“We are thrilled to be partnering with Corona, to bring our guests even more unforgettable travel experiences,” said Ariel Levinsohn, VP Brand & Creative of Selina. “Corona‘s global reputation for quality and authenticity makes this a great collaboration, and we can’t wait to see what we can achieve together.”
The partnership will only be activated outside of the United States and the rollout will have a phased approach. In the first stage, the collaboration will focus on raising awareness and promoting sustainability practices in hotel environments. The second phase Selina locations will host a range of co-branded events and activations as part of the Corona Sunsets Festival including beach parties, music and cultural events. Guests at Selina properties will also gain access to exclusive experiences and discounts on Corona products, while Corona fans will gain the opportunity to explore Selina's unique accommodations and community spaces.