Hilton Worldwide has announced continued expansion of its spa brand, eforea: spa at Hilton, to franchise hotels. Franchisees across the Hilton Hotels & Resorts, DoubleTree by Hilton and Embassy Suites Hotels brands can now add an eforea spa at their property, including an online booking engine, pre-opening support, sourcing and distribution of retail products.

This new franchise availability is expected to expand the eforea spa brand’s global pipeline, which already includes more than 90 locations in development at Hilton Worldwide managed hotels.

“The success of eforea: spa at Hilton demonstrates what our company, Hilton Worldwide, does best - provide best in class solutions for property owners and compelling reasons for today's travellers to choose Hilton,” said Jim Holthouser, Hilton Worldwide’s Global Head of Full Service Brands. “eforea has been well received by spa-goers and hotel developers around the world. Our concept can make opening a new spa faster and cost-effective for our hotels and it is poised to expand and enter new markets at a rapid pace.”

“We are optimistic about the new potential for growth of eforea: spa at Hilton as we work with our current and potential owners to help them meet the needs of today’s travellers,” said Tyra Lowman, Hilton Worldwide’s Senior Director of Global Spa, Full Service & Luxury Brands. “From our signature treatment journeys to core design elements and global marketing, we are focused on building consumer preference for eforea and helping our hotels excel in the competitive spa environment.”