aeAro products

The EL Group Co., Ltd., a leader in Korea's premium spa and esthetics industry, has announced the launch of its latest venture, aearo, a brand dedicated to blending the rich heritage of authentic aromatherapy with cutting-edge scientific innovation. 

The brand will officially debut on December 16 with a curated collection of nine products, each crafted to offer a transformative self-care experience.

aearo is designed to resonate with the modern woman, extending beyond conventional wellness to inspire profound changes across emotional, physical, and lifestyle dimensions. Developed on the foundation of authentic aromatherapy principles, the brand presents a scientifically engineered product line that seamlessly integrates nature’s best with contemporary needs.

The name aearo symbolizes the brand's commitment to authenticity and well-being, drawing inspiration from the phrases “I am Aroma” and “An Essential Aroma.” This encapsulates the belief that high-quality essential oils are indispensable companions for achieving holistic health and vitality.

A Lineup of Purpose-Driven Products

The inaugural product range introduces Inner Blessing, a flagship series featuring three specialized solutions designed for women’s intimate care: Y Zone Oil, Inner Blessing Mist, Inner Blessing Dropper.

These products incorporate premium European rose oil, clary sage, and other carefully selected ingredients, blending them into formulas that support sensitive areas with precision and care.

For facial care,Facially and St. John’s Wort Oil deliver hydration, nourishment, and soothing benefits, making them ideal for sensitive or stressed skin. Meanwhile, the Cypress Oil product targets stress relief and mental clarity, offering aromatherapeutic support for emotional balance.

The Recover Heal Cream, a body-care innovation, is enriched with natural plant-based ingredients. This warming cream not only soothes physical discomfort but also promotes energy circulation, helping to sculpt and refine the body’s contours.

The collection is rounded out with CareTox Oil, a detoxifying therapy solution designed to purify the body and mind, and Suave Baby Oil, a gentle formulation tailored for delicate or sensitive skin.

Backed by Expertise and Excellence

The development of the aearo product line was spearheaded by Dr. Lee Hyun-joo, CEO of The Wellness Life Institute Co., Ltd., and a globally recognized expert in aromatherapy with over 25 years of experience. Her involvement ensures that the formulations uphold the highest standards of quality, efficacy, and trust.

“The philosophy behind aearo is to empower modern women with tools for meaningful self-care,” said Lee Mi-na, CEO of The EL Group. “We aim to provide solutions that support not only the physical body but also the inner self, and we look forward to continuously innovating in the wellness space.”

Launch Promotions and Future Vision

To mark the brand’s debut, The EL Group will offer a limited-time promotional discount on all aearo products from December 16 through December 22.

With its unique approach to combining tradition with modernity, aearo is poised to set a new benchmark in the aromatherapy market, offering products that reflect both authenticity and innovation.