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[Travel with a Purpose] Your Complete Holistic Healing Journey at The Farm at San Benito, the Philippines
Located in Lipa City in Batangas, The Farm at San Benito encompasses all the luxurious features of a premium medical wellness resort. Its tastefully-appointed suites and villas echo a sophisticated design concept that marries the opulence of nature and the subtle elegance of traditional Filipino-Oriental sensibilities. Nestled in a 51-hectare forested property, The Farm at San Benito is an exclusive estate of lush gardens and lagoons, of quiet tree groves and crisp, fresh air, with strong positive energy radiating around the property. Yet, beyond its paradisal beauty and the inspiring sensations it evokes, lies The Farm’s true essence: it is a facility for medical wellness and a safe sanctuary for healing. Its programs, aimed to help the body and mind achieve optimum health and performance, have been meticulously designed following foundational science-based protocols and guided by evidence. At a time when health consciousness has become a widespread realization, more and more people are traveling to achieve a state of mind and body that is fit and well-balanced. Some travel to seek treatment for their illnesses. Others do so as a preventive measure to keep their health at an optimum level. Traveling with a purpose that is focused on health and wellness attests to the phenomenal growth of conscious travelers. The Farm at San Benito is at the forefront of medical wellness tourism Celebrating two decades of life-transformative healing holidays, it has distinguished itself as one of the world’s best, winning over 80 accolades from prestigious international bodies such as 'Best Wellness Resort in the World.' It cupped the coveted ‘Haute Grandeur Global Excellence Award from the Haute Grandeur Global Spa Awards in 2021 receiving a total of 21 awards. Since it’s officially the rainy season in the country, now is the perfect time to detox and cleanse from within. Rain symbolizes purification. At The Farm, you can experience a full immersion into clean living through physical healing in the form of mindful movements and functional fitness activities, medically-guided fasting, and treatments to eliminate toxins from within while restoring the body’s optimum ability to restore nutrients. The Farm offers an ‘Intro to Detox’ program that includes a 3-day medically supervised cleansing program to purge unhealthy elements from the body and mind while providing optimum nutrition. The Farm is also home to a world-renowned Weight Management, Diabetes Prevention & Heart Health Program, which focuses on the management of obesity, diabetes, hypertension, and stress to resolve the root cause of the dysfunction and to bring the body back to a natural state of balance. At The Farm, the wide-ranging compendium of services aimed to address various health and psycho-emotional conditions, are all medically supervised by licensed physicians supported by health professionals, spa therapists, medical acupuncturists, physiotherapists, nutritionists, living food experts, fitness coaches, sound healers, and yoga teachers. The Farm at San Benito is thus a complete and genuine sanctuary—a space of encompassing beauty where the body and mind can heal to return to a state of genuine well-being and spiritual enrichment and inner renewal can be achieved. www.thefarmatsanbenito.com
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[Hot in Thailand] Jungle Bubble: The Elephant Outside the Room at Anantara Golden Triangle Elephant Camp & Resort
In a world first, Anantara Golden Triangle Elephant Camp & Resort is giving guests a once-in-a-lifetime opportunity to spend the night with Thailand’s majestic elephants in their natural habitat while staying in unique transparent Jungle Bubbles. Unfolding across 650,000 square metres of Northern Thailand’s ancient jungle, Anantara Golden Triangle Elephant Camp & Resort is perched on a hill overlooking the Mekong and Ruak rivers. The secluded location is uniquely positioned to take in majestic three country views over the confluence of Thailand, Laos and Myanmar, and grazing elephants in the most stunning of natural settings below. Located in the jungle, the two Jungle Bubbles areperched on raised wooden decks offering uninterrupted views of the elephants, as well as stargazing at night. The Jungle Bubbles were custom designed by Eye In The Sky and are constructed with high tech polyester fabric using exclusive Precontraint Serge Ferrari technology to create an milieu in which guests can enjoy an immersive, close-to-nature experience. The well-appointed bubble accommodation is fully air-conditioned, offering 22 square metres of indoor floor space; a 4.5-diameter bedroom and living space with a king bed and seating area under a transparent roof; and an enclosed, nontransparent en-suite shower and vanity. Intimate touches of bathrobes and slippers; crisp white bed linen; regular and feather pillows; and exquisite bathroom amenities provide convenient functions with the comfort of home. A hair dryer, vanity and make up mirror are also provided. Guests at Anantara Golden Triangle Elephant Camp & Resort can purchase the Jungle Bubble experience as an optional activity and spend the night from dusk till dawn, returning to the hotel in the morning. Rates start from 17,700 Thai Baht per night for two people and include a delectable dinner basket; a fully stocked mini bar; 24-hour in-room dining service; and tea and coffee making facilities. Anantara Golden Triangle Elephant Camp & Resort is world famous for its elephant camp that, along with the Golden Triangle Asian Elephant Foundation (GTAEF), were set up primarily to help elephants that cannot help themselves: for those that find themselves, through abuse or through circumstance, unable to provide and maintain an income for themselves, for their mahouts and their families. Here appropriate activities are designed that allow the elephant caretakers to raise the funds they need to look after the elephants without forcing them into activities they might not enjoy. The introduction of the Jungle Bubbles at Anantara Golden Triangle Elephant Camp & Resort is another world first that can be scaled and shared with other elephant camps to allow them to give a subset of elephants – those that prefer to only meet their mahouts and are bonded into friendship groups – a natural life in a manner that the elephants enjoy without becoming a financial strain on the operation.
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[Interview] Ms. Dao Huyen – CEO of S.H.E Cosmetics Ltd., Vietnam
Vietnam has recently become one of the hottest growth markets for beauty and cosmetics in Asia. Wellness Today is fortunate to talk with a Hanoi-based beauty enthusiast and cosmetics dealer Dao Huyen, founder & CEO of S.H.E. Cosmetics Ltd. ▲ Ms. Dao Huyen, founder & CEO of S.H.E. Cosmetics Ltd. [WT] Could you tell us a bit of your background? [DH] I have been working in cosmetics field for more than 5 years. I started as a sales person at a small cosmetics shop. It was about two years ago when I became deeply attracted by cosmetics trading business. At that time, I was working as a sales & marketing manager at a local skincare clinic which sells not only skincare services but also cosmetics products. While working, I found that the Vietnamese cosmetics market was booming but needed to mature as customers were rapidly getting savvy. I soon moved to a Korean cosmetics company in Hanoi and started working as a manager at large. At this company, I was fortunate to get many insights from local distributors and consumers. I found Korean-made cosmetics products were getting high popularity in local market. In early 2018, with the vision of bringing the best cosmetics products mainly from Korea to the Vietnamese customers, I started my own business, S.H.E Cosmetics Ltd., offering OEM ODM services to local enterprises and also sourcing the hottest trend cosmetics from Korea for local distributors in Vietnam. [WT] What do you think about today’s Vietnamese cosmetics market? [DH] The cosmetics consumption in Vietnam is still low compared to neighboring countries like Thailand. However, if you have a better understanding of the characteristics of the country, Vietnam is more promising than any other country. It's really an attractive market. Above all, the percentage of younger people under 35 is 60%. Due to rapid westernization and increased personal social exposure, young people are more interested in their appearance than ever before. The other reason why the Vietnamese market is more attractive is because of the socio-economic role of women who have traditionally been quite active. With the increase in women's income, I am sure, they will spend more money on beauty and cosmetics. I think this is going to happen very quickly. [WT] Specifically, what aspects of beauty consumption expenditure should we pay attention to in Vietnam? [DH] As in other countries, Vietnamese women spend their money in purchasing home care cosmetics products and/or in getting treatments at beauty salons. For home care products, the preference for whitening function or sunscreen is high due to the nature of Vietnam climate. But the problem is that they are very interested in cosmetics, but there are not many people who have enough knowledge about exactly what products to use and how to use them. So the beauty market in Vietnam is characterized by a lot of skin care shops in each neighborhood. Consumers want to receive cosmetics from these shops and receive professional treatment from them. However, there are not many skincare shops that have mastered the techniques to fully understand the products and use them effectively. Of course, I think there will be many improvements over time. [WT] At this point, what parts of Vietnam skin care shops should focus on to evolve themselves? [DH] In a word, differentiation. Many shops now offer similar products and similar services. In order for shops to evolve and be competitive, they must have differentiated technology. If you simply sell cosmetics on the market, you cannot win the competition. And it is also important to have good products to gain trust. In short, arming with good products and good skills is the basis for differentiation, and I think more customers will come to these well-organized shops. [WT] I hear that you are planning to open your skincare shop yourself. Could you elaborate in detail? [DH] Yes, I am currently in contact with various agencies in Korea to provide services that Vietnam consumers really want. I would like to choose an institution that can provide a good selection of products and continue to provide skin care related technology. The key to this plan is to build a solid platform for reliably supporting existing skincare shop operators and new start-ups. I plan to open my first shop by the end of this year. [WT] Thank you for many good comments. Finally, what does the company name S.H.E mean? S.H.E. stands for Safety, High Technology, and Effectiveness. The purpose is to provide customers with a safe product with the latest technology to ensure maximum effectiveness. This name is the company's future mission as well.
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[Travel with a Purpose] Your Complete Holistic Healing Journey at The Farm at San Benito, the Philippines
- Located in Lipa City in Batangas, The Farm at San Benito encompasses all the luxurious features of a premium medical wellness resort. Its tastefully-appointed suites and villas echo a sophisticated design concept that marries the opulence of nature and the subtle elegance of traditional Filipino-Oriental sensibilities. Nestled in a 51-hectare forested property, The Farm at San Benito is an exclusive estate of lush gardens and lagoons, of quiet tree groves and crisp, fresh air, with strong positive energy radiating around the property. Yet, beyond its paradisal beauty and the inspiring sensations it evokes, lies The Farm’s true essence: it is a facility for medical wellness and a safe sanctuary for healing. Its programs, aimed to help the body and mind achieve optimum health and performance, have been meticulously designed following foundational science-based protocols and guided by evidence. At a time when health consciousness has become a widespread realization, more and more people are traveling to achieve a state of mind and body that is fit and well-balanced. Some travel to seek treatment for their illnesses. Others do so as a preventive measure to keep their health at an optimum level. Traveling with a purpose that is focused on health and wellness attests to the phenomenal growth of conscious travelers. The Farm at San Benito is at the forefront of medical wellness tourism Celebrating two decades of life-transformative healing holidays, it has distinguished itself as one of the world’s best, winning over 80 accolades from prestigious international bodies such as 'Best Wellness Resort in the World.' It cupped the coveted ‘Haute Grandeur Global Excellence Award from the Haute Grandeur Global Spa Awards in 2021 receiving a total of 21 awards. Since it’s officially the rainy season in the country, now is the perfect time to detox and cleanse from within. Rain symbolizes purification. At The Farm, you can experience a full immersion into clean living through physical healing in the form of mindful movements and functional fitness activities, medically-guided fasting, and treatments to eliminate toxins from within while restoring the body’s optimum ability to restore nutrients. The Farm offers an ‘Intro to Detox’ program that includes a 3-day medically supervised cleansing program to purge unhealthy elements from the body and mind while providing optimum nutrition. The Farm is also home to a world-renowned Weight Management, Diabetes Prevention & Heart Health Program, which focuses on the management of obesity, diabetes, hypertension, and stress to resolve the root cause of the dysfunction and to bring the body back to a natural state of balance. At The Farm, the wide-ranging compendium of services aimed to address various health and psycho-emotional conditions, are all medically supervised by licensed physicians supported by health professionals, spa therapists, medical acupuncturists, physiotherapists, nutritionists, living food experts, fitness coaches, sound healers, and yoga teachers. The Farm at San Benito is thus a complete and genuine sanctuary—a space of encompassing beauty where the body and mind can heal to return to a state of genuine well-being and spiritual enrichment and inner renewal can be achieved. www.thefarmatsanbenito.com
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- In English
- Feature
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[Travel with a Purpose] Your Complete Holistic Healing Journey at The Farm at San Benito, the Philippines
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[Hot in Thailand] Jungle Bubble: The Elephant Outside the Room at Anantara Golden Triangle Elephant Camp & Resort
- In a world first, Anantara Golden Triangle Elephant Camp & Resort is giving guests a once-in-a-lifetime opportunity to spend the night with Thailand’s majestic elephants in their natural habitat while staying in unique transparent Jungle Bubbles. Unfolding across 650,000 square metres of Northern Thailand’s ancient jungle, Anantara Golden Triangle Elephant Camp & Resort is perched on a hill overlooking the Mekong and Ruak rivers. The secluded location is uniquely positioned to take in majestic three country views over the confluence of Thailand, Laos and Myanmar, and grazing elephants in the most stunning of natural settings below. Located in the jungle, the two Jungle Bubbles areperched on raised wooden decks offering uninterrupted views of the elephants, as well as stargazing at night. The Jungle Bubbles were custom designed by Eye In The Sky and are constructed with high tech polyester fabric using exclusive Precontraint Serge Ferrari technology to create an milieu in which guests can enjoy an immersive, close-to-nature experience. The well-appointed bubble accommodation is fully air-conditioned, offering 22 square metres of indoor floor space; a 4.5-diameter bedroom and living space with a king bed and seating area under a transparent roof; and an enclosed, nontransparent en-suite shower and vanity. Intimate touches of bathrobes and slippers; crisp white bed linen; regular and feather pillows; and exquisite bathroom amenities provide convenient functions with the comfort of home. A hair dryer, vanity and make up mirror are also provided. Guests at Anantara Golden Triangle Elephant Camp & Resort can purchase the Jungle Bubble experience as an optional activity and spend the night from dusk till dawn, returning to the hotel in the morning. Rates start from 17,700 Thai Baht per night for two people and include a delectable dinner basket; a fully stocked mini bar; 24-hour in-room dining service; and tea and coffee making facilities. Anantara Golden Triangle Elephant Camp & Resort is world famous for its elephant camp that, along with the Golden Triangle Asian Elephant Foundation (GTAEF), were set up primarily to help elephants that cannot help themselves: for those that find themselves, through abuse or through circumstance, unable to provide and maintain an income for themselves, for their mahouts and their families. Here appropriate activities are designed that allow the elephant caretakers to raise the funds they need to look after the elephants without forcing them into activities they might not enjoy. The introduction of the Jungle Bubbles at Anantara Golden Triangle Elephant Camp & Resort is another world first that can be scaled and shared with other elephant camps to allow them to give a subset of elephants – those that prefer to only meet their mahouts and are bonded into friendship groups – a natural life in a manner that the elephants enjoy without becoming a financial strain on the operation.
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- In English
- Feature
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[Hot in Thailand] Jungle Bubble: The Elephant Outside the Room at Anantara Golden Triangle Elephant Camp & Resort
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[Interview] Ms. Dao Huyen – CEO of S.H.E Cosmetics Ltd., Vietnam
- Vietnam has recently become one of the hottest growth markets for beauty and cosmetics in Asia. Wellness Today is fortunate to talk with a Hanoi-based beauty enthusiast and cosmetics dealer Dao Huyen, founder & CEO of S.H.E. Cosmetics Ltd. ▲ Ms. Dao Huyen, founder & CEO of S.H.E. Cosmetics Ltd. [WT] Could you tell us a bit of your background? [DH] I have been working in cosmetics field for more than 5 years. I started as a sales person at a small cosmetics shop. It was about two years ago when I became deeply attracted by cosmetics trading business. At that time, I was working as a sales & marketing manager at a local skincare clinic which sells not only skincare services but also cosmetics products. While working, I found that the Vietnamese cosmetics market was booming but needed to mature as customers were rapidly getting savvy. I soon moved to a Korean cosmetics company in Hanoi and started working as a manager at large. At this company, I was fortunate to get many insights from local distributors and consumers. I found Korean-made cosmetics products were getting high popularity in local market. In early 2018, with the vision of bringing the best cosmetics products mainly from Korea to the Vietnamese customers, I started my own business, S.H.E Cosmetics Ltd., offering OEM ODM services to local enterprises and also sourcing the hottest trend cosmetics from Korea for local distributors in Vietnam. [WT] What do you think about today’s Vietnamese cosmetics market? [DH] The cosmetics consumption in Vietnam is still low compared to neighboring countries like Thailand. However, if you have a better understanding of the characteristics of the country, Vietnam is more promising than any other country. It's really an attractive market. Above all, the percentage of younger people under 35 is 60%. Due to rapid westernization and increased personal social exposure, young people are more interested in their appearance than ever before. The other reason why the Vietnamese market is more attractive is because of the socio-economic role of women who have traditionally been quite active. With the increase in women's income, I am sure, they will spend more money on beauty and cosmetics. I think this is going to happen very quickly. [WT] Specifically, what aspects of beauty consumption expenditure should we pay attention to in Vietnam? [DH] As in other countries, Vietnamese women spend their money in purchasing home care cosmetics products and/or in getting treatments at beauty salons. For home care products, the preference for whitening function or sunscreen is high due to the nature of Vietnam climate. But the problem is that they are very interested in cosmetics, but there are not many people who have enough knowledge about exactly what products to use and how to use them. So the beauty market in Vietnam is characterized by a lot of skin care shops in each neighborhood. Consumers want to receive cosmetics from these shops and receive professional treatment from them. However, there are not many skincare shops that have mastered the techniques to fully understand the products and use them effectively. Of course, I think there will be many improvements over time. [WT] At this point, what parts of Vietnam skin care shops should focus on to evolve themselves? [DH] In a word, differentiation. Many shops now offer similar products and similar services. In order for shops to evolve and be competitive, they must have differentiated technology. If you simply sell cosmetics on the market, you cannot win the competition. And it is also important to have good products to gain trust. In short, arming with good products and good skills is the basis for differentiation, and I think more customers will come to these well-organized shops. [WT] I hear that you are planning to open your skincare shop yourself. Could you elaborate in detail? [DH] Yes, I am currently in contact with various agencies in Korea to provide services that Vietnam consumers really want. I would like to choose an institution that can provide a good selection of products and continue to provide skin care related technology. The key to this plan is to build a solid platform for reliably supporting existing skincare shop operators and new start-ups. I plan to open my first shop by the end of this year. [WT] Thank you for many good comments. Finally, what does the company name S.H.E mean? S.H.E. stands for Safety, High Technology, and Effectiveness. The purpose is to provide customers with a safe product with the latest technology to ensure maximum effectiveness. This name is the company's future mission as well.
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- In English
- Feature
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[Interview] Ms. Dao Huyen – CEO of S.H.E Cosmetics Ltd., Vietnam
실시간 Feature 기사
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[Interview] Christine Hays - Eastern Vibration
- Wellness Today is fortunate for the opportunity to chat with wellness professional Christine Hays, founder and Chief Energy Officer at Eastern Vibration. ▲ Ms. Christine Hays, Chief ENERGY Officer of Eastern Vibration [WT] You’re a well-travelled spa and wellness professional with significant global experience. Was there a path that lead you into wellness? [CH] I was on a health and wellness path since I was 18 years old through meditation, dance, yoga and nutrition. I began my career as a physical therapist and upon graduation I went on to study Massage Therapy. My goal has always been to educate and help others grow holistically. My global experience broadened my range of wellness as different cultures approach wellness in various forms with the same outcome. [WT] Could you give us a background -- your positions and projects, and where they have taken you? [CH] After the massage program I took a break and went to Jamaica for one month which extended to 7 years. When I arrived in Jamaica in the mid 80’s, there were several new all-inclusive resorts being built with the addition of sports complexes and massage areas. This was before spas were in hotels. I approached a hotel owner and suggested that I consult with the building of the massage rooms and yoga center which included recruiting talent. It was difficult to find professionally trained massage therapists, although I discovered many women on the beach offering “Aloe Vera rubs” on the beach chairs or even on a towel in the sand. I started a massage training program, turned them into professionals and placed them in the resorts. After my stint as a consultant, I went on to Spa Management and spent another few years as a Spa Director in Luxury hotels in the Caribbean. [WT] Eastern Vibration is an interesting and unique concept. How did you start? [CH] After 10 full years in the Caribbean, I was offered a corporate Spa Director role in India with the Oberoi Hotel group overseeing a total of 28 spas. I found some Tibetan bowls in India and wanted to know more. Eventually I created a treatment with the bowls for the 25+ spas that I was overseeing. I didn’t know much about the bowls except that they sounded nice and the treatments that I created were a big success with the guests. This is when I decided to learn more and went into villages to find out how the locals were incorporating these bowls into their daily lives. I took it a step further by studying with the Tibetan Monks, local Shamans, Sadus (Hindu Holy men) and Gurus. We are using ancient healing modalities that were learned in the settings that they originated in making us unique and indigenous. ▲ Tibetan Singing Bowls [WT] Are Eastern Vibration therapies aimed at addressing specific ailments? [CH] Yes, we use them for localized pain which moves energy blockages and provides pain relief for many ailments including joint pain, all IBS issues and stress management. The concept of the sound waves is to bring the brain wave frequencies into Alpha within a couple of minutes and deeper into Theta in about 5-7 minutes. The left and right hemispheres of the brain merge and the person receiving the therapy is in a dreamlike state; this is when healing takes place. While the brain is relaxed from the sound, the body benefits through vibrating the cells on a very deep level. Think of it as a massage of the cells. [WT] What are the reactions of clients? [CH] The clients that have this experience all have comments such as they see colours, some people let out an emotional release by crying, I have heard people say that they have never slept better. It’s a very profound experience! [WT] How is Eastern Vibration being accepted by professionals in Spa & Wellness? [CH] Spa professionals are looking for new treatments as they are moving into wellness activities. Eastern Vibration is gaining traction in Asia and the Middle East as the USA and European market are slowly starting to understand the power of sound and vibration. ▲ Training in sound energy healing therapy. [WT] What growth do you see for sound therapy within the industry? [CH] I firmly believe that everyone in the industry will eventually be using sound therapy as they move into wellness and what we are offering is sustainable wellness. We believe that it will also be widespread in the medical world as well. There are doctors, including oncologists, music therapists and occupational therapists using sound and vibration in the medical world. [WT] What do you see for the future of Eastern Vibration? [CH] Eastern Vibration is launching a Touch and Vibration for Cancer care. We are moving into more digital content which will increase engagement and are preparing our online courses which will be introduced in the second quarter of this year (2018). Wellness Today would like to thank Christine for the informative exchange. To learn more about Eastern Vibration, visit their website at: https://easternvibration.com/
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- In English
- Feature
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[Interview] Christine Hays - Eastern Vibration
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[Interview] Mr. Barry White - Health, Wellness, Spa & Fitness
- Through the years we develop a pool of highly qualified and experienced contacts in the Spa & Wellness sector. In this interview, Wellness Today is fortunate to start the new year (2018) discussing the industry with Barry White, a highly regarded professional in global wellness. ▲ Mr. Barry White [WT] Could you give us a bit of a background on your experience in the industry? What led you into Wellness, and the path that took you into east Asia? [BW] My experience in the health, wellness, spa and fitness industry spans over 25 years. First starting out in the UK, moving on to Australia and then to Asia. My permanent move to Asia was in 2004 when I moved to Hong Kong to become pre-opening Director for the newly opened Langham Place Hotel. This was the start of my amazing 14 years with Langham Hospitality Group, in which time I was not only able to grow in terms of new promotions and roles, but more fundamental I was given the unique opportunity of relative freedom to create, develop and define the Chuan Spa brand. Chuan Spa is Langham’s proprietary luxury award winning spa and wellness brand that is located in all Langham, Langham Place and Cordis hotels globally. It was a ‘dream’ role, that is hard to come by and has given me the best platform and tuition to starting my own company in 2017. [WT] What is the focus of your company? [BW] My company is called WHITE (www.wswf.co) and I am developing broad elements of the business. First is in the spa, wellness and fitness space. Whereby I am providing management consultancy services, whether it be full management services, bespoke trouble shooting or a business optimization focus. We are providing comprehensive marketing and event solutions, this includes full traditional marketing solutions, in addition to e-business, SEM, SEO and social media content. We are also providing specialist event organization, which combined with our social media marketing expertise provides more engagement and return for the clients. Given my extensive background in developing and opening over 30 projects in the last 14 years, WHITE is also providing project & technical services for new builds and pre-openings operations. Lastly, we are providing business development solutions to product companies specifically wishing to growth their portfolio in the Asia market. We operate between the owning company and regional agents / distributors, to provide additional expertise required to ensure brand integrity and consistency, whilst growing the brand in partnership with regional agents and distributors in keys market, who may not be able to secure the level of expertise we provide on a full-time basis. We have also partnered with some of the leading wellness and lifestyle companies, to also support us provide recruitment, product and equipment solutions to our clients. Thus providing a comprehensive solution to any wellness business owner or operator whether in development or in operation. [WT] You presently have offices in Hong Kong and Manila. What is your intended reach with this base? [BW] Hong Kong is our home, and is the base of all our activities. This location provides us with the environment and reach to continue to successfully grow WHITE. Hong Kong remains one of the top international Asian business hubs and is critical to our long-term objectives. We have identified several key cities in Asia to enable quick growth, Manila being one of these. In our first year, we have secured several high-profile clients in Manila, and we believe that the Philippines has massive potential in the wellness space and we are commitment to growing in this amazing country. [WT] Have there been significant changes in the Wellness Industry since the start of the millennium? [BW] In many ways, the industry has come full circle. We have seen a ‘boom’ period in the early part of the ‘000, now the industry has become better understood and a standard in the hospitality sector. Now we are seeing more consolidation and a focus on making the sector more commercially sustainable. This is where I believe WHITE is able to support businesses old and new, as we have the in-depth experience, knowledge to understand the errors and successes over the past 25 years, to ensure that our clients are set for success and benefit directly from our 25 years of expertise in the wellness space. [WT] What changes do you see are needed in the industry in the coming years? [BW] Owners and hotel management companies need to invest early with experts in the industry, who really understand not only the operational and softer side of the business but more critically the project and commercial aspects. The hospitality sector of the industry, requires to invest and better understand the unique elements of the business in-order to demonstrate just how commercially and operationally successful this part of their business can be, if designed, set up and operated correctly. Rather than over simplify and cookie cut the approach to the industry. [WT] How does technology play into your recommendations in spa management? Are there technology functions that are underutilized in the industry? [BW] Technology in spas is only now becoming a big talking point in the industry. Its woefully underutilised, it's nothing new, just people are talking about it now. In the hospitality sector, I was always could not understand why in the hotel, all other depts., had IT solutions to assist optimize the dept, but when it came to the spa either you had nothing or the systems available were not very good. This in part was due to my answer in the last question and because many hoteliers have a built-in notion that spas don’t make money (it is also this attitude that is also significant factor of being able to grow and get investment in the industry). In recent years this has changed, with the likes of Book4Time(https://book4time.com), now providing a system that is affordable and has been created with many of the requirement needed to effectively operate your business. [WT] Does technology have a place in the treatment room, and how well are those needs presently addressed? [BW] Absolutely, Technology has had a functional place in the treatment room, for a long time, whether it be music, AV, lighting, and environmental controls. But now there is significant opportunity to enhance these functional experience, in additional to compliment these with introducing technology into treatments and services themselves. In order to become a fully immersive experience. However, the opposite equally has value, subject to the focus of the business. Having technology free environment, in a technology rich world is becoming increasing popular. Finding a ‘silent’ space to disconnect is as important. [WT] Are you able to highlight a couple of your projects and what your services did for them? [BW] Management Consultant - Appointed by Edsa, Shangri-la Hotel, Manila as their management consultant. http://www.shangri-la.com/manila/edsashangrila/ Project Consultant - Appointed by The Murray hotel, Hong Kong. As pre-opening project consultant for their wellness facilities. Hotel opens on the 15th January 2018. http://www.marcopolohotels.com/en/niccolo/hotels/hongkong/central/the_murray/index.html ▲ Private Entrance at CHI The Spa ▲ The Murray Hotel Gym 3F Gym [WT] Could you explain "White Art Concepts"? How did this evolve? [BW] This is very much a passion project. Over the last two years, I have had several ‘pop-up’ art exhibitions in Hong Kong, mostly recently last year between March – May 2017. My Dad is a prolific artist and has over 4500 original art works in his portfolio. I decide to do a ‘pop-up’ concept to exhibit his work, mainly because it was a fun process. These have been very well received and we have been lucky to have sold a number of pieces. Moving forward I intend to exhibit around Asia, using the same pop-up concept. Having now completed two exhibitions and obtained the knowhow to conduct these exhibitions successfully. White Art Concepts, is a platform for any up and coming artist who has the desire to exhibit their work to the public. We provide a turnkey affordable solution to enable them to realise this objective. Wellness Today would like to thank Barry White for his time and contribution to this interview. He may be reached at: Website: www.wswf.co IG: whitelivingglobal
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- In English
- Feature
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[Interview] Mr. Barry White - Health, Wellness, Spa & Fitness
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[Interview] Mr. Barry White - Health, Wellness, Spa & Fitness
- Through the years we develop a pool of highly qualified and experienced contacts in the Spa & Wellness sector. In this interview, Wellness Today is fortunate to start the new year (2018) discussing the industry with Barry White, a highly regarded professional in global wellness. ▲ Mr. Barry White [WT] Could you give us a bit of a background on your experience in the industry? What led you into Wellness, and the path that took you into east Asia? [BW] My experience in the health, wellness, spa and fitness industry spans over 25 years. First starting out in the UK, moving on to Australia and then to Asia. My permanent move to Asia was in 2004 when I moved to Hong Kong to become pre-opening Director for the newly opened Langham Place Hotel. This was the start of my amazing 14 years with Langham Hospitality Group, in which time I was not only able to grow in terms of new promotions and roles, but more fundamental I was given the unique opportunity of relative freedom to create, develop and define the Chuan Spa brand. Chuan Spa is Langham’s proprietary luxury award winning spa and wellness brand that is located in all Langham, Langham Place and Cordis hotels globally. It was a ‘dream’ role, that is hard to come by and has given me the best platform and tuition to starting my own company in 2017. [WT] What is the focus of your company? [BW] My company is called WHITE (www.wswf.co) and I am developing broad elements of the business. First is in the spa, wellness and fitness space. Whereby I am providing management consultancy services, whether it be full management services, bespoke trouble shooting or a business optimization focus. We are providing comprehensive marketing and event solutions, this includes full traditional marketing solutions, in addition to e-business, SEM, SEO and social media content. We are also providing specialist event organization, which combined with our social media marketing expertise provides more engagement and return for the clients. Given my extensive background in developing and opening over 30 projects in the last 14 years, WHITE is also providing project & technical services for new builds and pre-openings operations. Lastly, we are providing business development solutions to product companies specifically wishing to growth their portfolio in the Asia market. We operate between the owning company and regional agents / distributors, to provide additional expertise required to ensure brand integrity and consistency, whilst growing the brand in partnership with regional agents and distributors in keys market, who may not be able to secure the level of expertise we provide on a full-time basis. We have also partnered with some of the leading wellness and lifestyle companies, to also support us provide recruitment, product and equipment solutions to our clients. Thus providing a comprehensive solution to any wellness business owner or operator whether in development or in operation. [WT] You presently have offices in Hong Kong and Manila. What is your intended reach with this base? [BW] Hong Kong is our home, and is the base of all our activities. This location provides us with the environment and reach to continue to successfully grow WHITE. Hong Kong remains one of the top international Asian business hubs and is critical to our long-term objectives. We have identified several key cities in Asia to enable quick growth, Manila being one of these. In our first year, we have secured several high-profile clients in Manila, and we believe that the Philippines has massive potential in the wellness space and we are commitment to growing in this amazing country. [WT] Have there been significant changes in the Wellness Industry since the start of the millennium? [BW] In many ways, the industry has come full circle. We have seen a ‘boom’ period in the early part of the ‘000, now the industry has become better understood and a standard in the hospitality sector. Now we are seeing more consolidation and a focus on making the sector more commercially sustainable. This is where I believe WHITE is able to support businesses old and new, as we have the in-depth experience, knowledge to understand the errors and successes over the past 25 years, to ensure that our clients are set for success and benefit directly from our 25 years of expertise in the wellness space. [WT] What changes do you see are needed in the industry in the coming years? [BW] Owners and hotel management companies need to invest early with experts in the industry, who really understand not only the operational and softer side of the business but more critically the project and commercial aspects. The hospitality sector of the industry, requires to invest and better understand the unique elements of the business in-order to demonstrate just how commercially and operationally successful this part of their business can be, if designed, set up and operated correctly. Rather than over simplify and cookie cut the approach to the industry. [WT] How does technology play into your recommendations in spa management? Are there technology functions that are underutilized in the industry? [BW] Technology in spas is only now becoming a big talking point in the industry. Its woefully underutilised, it's nothing new, just people are talking about it now. In the hospitality sector, I was always could not understand why in the hotel, all other depts., had IT solutions to assist optimize the dept, but when it came to the spa either you had nothing or the systems available were not very good. This in part was due to my answer in the last question and because many hoteliers have a built-in notion that spas don’t make money (it is also this attitude that is also significant factor of being able to grow and get investment in the industry). In recent years this has changed, with the likes of Book4Time(https://book4time.com), now providing a system that is affordable and has been created with many of the requirement needed to effectively operate your business. [WT] Does technology have a place in the treatment room, and how well are those needs presently addressed? [BW] Absolutely, Technology has had a functional place in the treatment room, for a long time, whether it be music, AV, lighting, and environmental controls. But now there is significant opportunity to enhance these functional experience, in additional to compliment these with introducing technology into treatments and services themselves. In order to become a fully immersive experience. However, the opposite equally has value, subject to the focus of the business. Having technology free environment, in a technology rich world is becoming increasing popular. Finding a ‘silent’ space to disconnect is as important. [WT] Are you able to highlight a couple of your projects and what your services did for them? [BW] Management Consultant - Appointed by Edsa, Shangri-la Hotel, Manila as their management consultant. http://www.shangri-la.com/manila/edsashangrila/ Project Consultant - Appointed by The Murray hotel, Hong Kong. As pre-opening project consultant for their wellness facilities. Hotel opens on the 15th January 2018. http://www.marcopolohotels.com/en/niccolo/hotels/hongkong/central/the_murray/index.html ▲ Private Entrance at CHI The Spa ▲ The Murray Hotel Gym 3F Gym [WT] Could you explain "White Art Concepts"? How did this evolve? [BW] This is very much a passion project. Over the last two years, I have had several ‘pop-up’ art exhibitions in Hong Kong, mostly recently last year between March – May 2017. My Dad is a prolific artist and has over 4500 original art works in his portfolio. I decide to do a ‘pop-up’ concept to exhibit his work, mainly because it was a fun process. These have been very well received and we have been lucky to have sold a number of pieces. Moving forward I intend to exhibit around Asia, using the same pop-up concept. Having now completed two exhibitions and obtained the knowhow to conduct these exhibitions successfully. White Art Concepts, is a platform for any up and coming artist who has the desire to exhibit their work to the public. We provide a turnkey affordable solution to enable them to realise this objective. Wellness Today would like to thank Barry White for his time and contribution to this interview. He may be reached at: Website: www.wswf.co IG: whitelivingglobal
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- In English
- Feature
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[Interview] Mr. Barry White - Health, Wellness, Spa & Fitness
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A.W. LAKE Establishes New H.Q. and Resilience-Based Wellness® Concept in Colorado
- A.W. LAKE, an award-winning wellness design firm based in Singapore, has recently acquired 16 hectares (40 acres) property in Colorado as the site of its new headquarters in the US. We are fortunate to catch up with Adria Lake to discuss their move as well as their focus on Resilience-based Wellness. [Wellness Today Korea] You have recently relocated to Colorado. What are your immediate and long terms plan for A.W.LAKE? [AL] We recently purchased a 16- hectares (40 acres) mountain top property bordering an additional 300,000 hectares (800,000 acres) of forest land and Rocky Mountain wilderness and are currently busy constructing our new Headquarters and Resilience Training and Wilderness Camp. After spending the last twenty years in the spa/wellness and luxury hospitality industry, we are exploring a new concept and approach to wellness, one that is based on our inherent resilience and evolutionary hard-wiring. [WTK] Tell us more about this new concept. [AL] We named the concept Resilience-based Wellness®. I became interested in the whole idea of resiliency after being diagnosed with early on-set of MS in 2014. As someone who has been extremely active and physical my whole life, the possibility of losing my mobility and neurological functions was unthinkable. After more than a year of tests, treatments, and grim diagnosis, my partner and I packed our bags and started our 6 months hiatus. It was early June and the start of winter in the southern hemisphere, so we decided to head to the most southern tip of Chile, a stone throw away from Antarctica, in the dead of winter and worked our way north. This wasn’t just another trip. I wanted to know if the same body that has taken me on journeys to more than 50 different countries, climbed peaks, crossed deserts and walked endless plateaus can still muster the strength to cope with the harsh Patagonian winter, extreme heat and dryness of the northern Chile’s Atacama desert, and the isolation of the world’s largest and inhabitable Bolivian salt flats in the Andes. At the end of my 6 months experiment the answer was not only a resounding “yes” but my exposure to extreme cold, heat, isolation, remote and unfamiliar surroundings, strengthened my nervous system, re-calibrated my immune system, and restored my health. [WTK] Define Resilience-based Wellness (RbW®)? [AL] Based on my own personal experience and backed by our evolutionary history, Resilience-based Wellness® asserts that the capacity to not only survive but thrive is encoded in our DNA. Through millions of years of natural selection, we inherited our ancestors’ resilient, resourceful, and productive genes. The frail, weak, disease prone and fearful of our species would have died out. This is how we have evolved to be the planet’s most successful species. [WTK] Is resilience mostly about pushing your physical limits, tough talks, and deprivation? [AL] I recently read about a group of elderly survivors, mostly women, of one of the worst environmental disasters on the planet who refused to leave their homeland and exposed themselves to a level of radiation 400 times that of Hiroshima. They stayed not as a dare or act of courage, but because to the babushkas (grandmothers) of Chernobyl, leaving their homeland was worse than death. They not only survived, but outlived those who left the “dead zone”. There are many other examples of extreme resilience from ordinary people in all walks of life. Resilience is defined as the ability to adapt well in the face of adversity, trauma, tragedy, threats or significant sources of stress. Research has shown that resilience is ordinary, not extraordinary. We commonly demonstrate resilience. Children of abusive parents or those who grew up in destitute and impoverished surroundings; survivors of natural and/or man-made disasters; marginalized, mistreated, and exploited groups of people; victims of wars, terrorism, and extreme violence have, in the past and present, shown resilience beyond anything we can imagine. Resilience is not something that we need to acquire, attain, or learn. It is an inherent human trait. [WTK]: Wellness is a multi-trillion dollar industry that has continued to grow and gain popularity. Why fix something that isn’t broken? [AL] Wellness sells. But does it deliver? Wellness is an extremely successful brand/business that has gone from niche to mainstream by promising “a state of complete physical, mental, and social well-being” through a proactive or preventive approach to health that should, in theory, enhance one’s quality of life. Its appeal is intuitive. Who wouldn’t want to be well, feel good or do a bit of good. In a world full of adversities, wellness promotes and promises a healthier, happier, better YOU. The reality, however, is quite the opposite. According to World Health Organization’s latest report (released in January 2017) on the top 10 causes of deaths worldwide, non-communicable diseases (NCDs) accounts for 70% of the 56.4 million deaths, ranging from 37% in low-income countries to 88% in high income countries. All but 1 of the 10 leading causes of death in high income countries were NCDs. Non-communicable diseases or chronic diseases are usually caused by lifestyle factors. Four types of NCDs – cardiovascular diseases, cancers, diabetes, and chronic respiratory diseases – account for almost two-thirds of all deaths globally. These are the very type of diseases that the wellness industry claims to reduce and/or prevent. Curiously, the industry bets its future growth on the rising costs of treating chronic diseases and the deteriorating health of the global population. [WTK] So, why has prevention-based wellness failed? [AL] Prevention has its roots in ancient traditions and systems of medicine. From the time we became conscious of our own mortality, the desire to preserve our health and prolong our existence has consumed us. Every culture, civilization, and even the most primitive community has developed their own complex systems of medicine and/or healing traditions. Many, if not all, share the same key principle of maintaining our natural flow of energy and living in harmony with one’s surrounding. Modern day wellness, however, thrives on its “we are under siege” missive. Celebrity bloggers, doctors, gurus, masters, and other wellness infallibles, want us to believe that we are helpless victims of external forces, stronger, bigger and smarter than us. They warn us against new strains of bacteria, virus, microbes, toxins, stress, pollutants, allergens, not to mention all things gluten. We wear devices that remind us just how sleep deprived, poorly nourished, lacking in work-life balance, and in need of more mindfulness, gratitude and a large dose of compassion we are to have a shot at happiness and well-being. The language and mindset of wellness is also tellingly cautious, anxious, fearful. We go on retreats to escape our taxing, toxic, stressful surroundings. We seek to surrender, accept, and abandon if we are not already abstaining from, detoxing, and treating whatever ails us. We count calories, avoid fat, cut sugar, and argue over everything else. We trust in Non-, Anti-, and Free- fill-in-the-blank labels. And, we want our water oxygenated, air filtered, food certified, sleep and steps quantified. Then there are the diet-tribes. The issue of what to eat has not only become complex and confusing, it has also taken a moralistic bent. This Us vs. Them approach is defensive, insular, divisive. Instead of fostering openness and reserving a healthy dose of skepticism, wellness can be tribal and trivial. And, far from enhancing our quality of life, our fixation on self-improvement and optimization has become an endless pursuit in of itself. So, while the wellness brand still sells and attracts millions, we are starting to see a backlash of wellness fatigue that may quickly turn into apathy or worse, distrust. [WTK] How is Resilience-based Wellness® different than prevention-based wellness? [AL] RbW® takes on a different approach and attitude towards prevention. Rather than striving to protect ourselves from external forces, control our environment, or fretting over the infinite number of possible threats, we focus on building our resistance to them. By exposing and opening ourselves to as many different types of unfamiliar situations and conditions, resilient individuals face stress, adversity, trauma, tragedy, and threats from a state of “readiness” and are confident that they will bounce back stronger and even more resilient. [WTK] Could you tell us what to look for in Resilience-based Wellness® and its applications within the Wellness industry? [AL] Resilience-based Wellness® advocates: Confidence – Resilient individuals project a sense of calm and readiness that come from practice and competence. Resilience is ordinary, not extraordinary. We all have it in us, but, practice makes perfect. Just as great athletes make winning look easy, resilient individuals thrive with grace. Clarity – Having a clear sense of purpose, drive and direction keep resilient individuals on course and moving forward despite of obstacles or hurdles on their way. Adaptability – Resilient individuals use their curiosity, creativity, and resourcefulness to stay flexible and buoyant in facing situations which are beyond their control. Community – as social animals, evolution conditions us to look after one another. So, although self-reliance is key to resiliency, we are hardwired to thrive together, not alone. Building and being a part of a strong community and kinship strengthens our resilience and anchors us to a common cause and purpose. How the Wellness Industry can be more resilient and stay relevant: Foster Confidence -- Lead the way in reversing the rising trend of the global health epidemic. We need to set a clear set of goals and unite to achieve them. The increasing cost of health care and deteriorating health of the global population may be good for business, but unless we deliver, our days are numbered. Bring Clarity – Question and challenge the accuracy of sponsored/industry backed research, conventional wisdom, and outdated government standards and policies that contribute to the global health epidemic. Our insistence on clarity, transparency, independent and rigorous reviews of data and information before they are disseminated will shine a light on questionable practices, misleading claims, and shoddy science and lift the thick fog of hazy (and lazy) logic masquerading as spirituality or wisdom of the ages that shrouds the wellness industry. Advocate Adaptability -- Be slow to judge and quick to adapt. In addition to preserving traditions, we need to create new ones, keep an open mind and start conversations that challenge the status quo. Be agile and change the course of global health and wellness by removing obstacles and doing away with small-minded thinking that thwart progress, growth, or real change in the world. Build a Community -- a community united by a common cause is unstoppable. The wellness industry is a force to be reckoned with once we stand behind a worthy cause, together. [WTK] How will RbW® prepare us for the future? [AL] Resilience is the future. As the rapid advancement in bio-technology, genetic modifications, DNA based research and medicine, VR, big data analytic, global connectivity, access to personal info/ health data, and our innate desire for immortality intersect, enhancing our resilience to diseases, environmental stresses, natural and man-made disasters, chemical toxins, and even death would be the most logical way to secure our future on the planet. So, whether we will be subjugated by machines and AI’s (artificial intelligence) or thrive alongside them; die off from diseases and environmental disasters of our own making or continue to evolve into formidable, intelligent and enlightened species will depend on our resilience and resourcefulness. [WTK] How will Resilience-based Wellness® drive A.W.LAKE’s new ventures? [AL] Our new headquarters in Colorado will house the Resilience Training and Wilderness camp. The large complex features fully equipped camp sites, Maker’s Studio & Gallery, Demo kitchen/Cooking school, outdoor wood- fire sauna and steam cabins, ice baths, and access to over 350 miles of hiking trails, white water rafting, canoeing, skiing, snowboarding, swimming,rock climbing, fishing, hunting, and forest foraging, wild life tracking, and the 333 Resilience Training program. A.W.LAKE Wellness USA is working with MAAD Design & Properties in the concept development, construction, set-up and management of the entire facility. MAAD, a design consultancy and property management company I recently formed with my partner and husband Marc Gerritsen, will focus on bringing Resilient Design principles to commercial, residential, and hospitality/leisure architecture and design. Last but not least, we are also launching our own plant-based Ketogenic functional food range, under the brand “S.M.R.T Body Fuel” later this year.
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- In English
- Feature
-
A.W. LAKE Establishes New H.Q. and Resilience-Based Wellness® Concept in Colorado
-
-
A.W. LAKE Establishes New H.Q. and Resilience-Based Wellness® Concept in Colorado
- A.W. LAKE, an award-winning wellness design firm based in Singapore, has recently acquired 16 hectares (40 acres) property in Colorado as the site of its new headquarters in the US. We are fortunate to catch up with Adria Lake to discuss their move as well as their focus on Resilience-based Wellness. [Wellness Today Korea] You have recently relocated to Colorado. What are your immediate and long terms plan for A.W.LAKE? [AL] We recently purchased a 16- hectares (40 acres) mountain top property bordering an additional 300,000 hectares (800,000 acres) of forest land and Rocky Mountain wilderness and are currently busy constructing our new Headquarters and Resilience Training and Wilderness Camp. After spending the last twenty years in the spa/wellness and luxury hospitality industry, we are exploring a new concept and approach to wellness, one that is based on our inherent resilience and evolutionary hard-wiring. [WTK] Tell us more about this new concept. [AL] We named the concept Resilience-based Wellness®. I became interested in the whole idea of resiliency after being diagnosed with early on-set of MS in 2014. As someone who has been extremely active and physical my whole life, the possibility of losing my mobility and neurological functions was unthinkable. After more than a year of tests, treatments, and grim diagnosis, my partner and I packed our bags and started our 6 months hiatus. It was early June and the start of winter in the southern hemisphere, so we decided to head to the most southern tip of Chile, a stone throw away from Antarctica, in the dead of winter and worked our way north. This wasn’t just another trip. I wanted to know if the same body that has taken me on journeys to more than 50 different countries, climbed peaks, crossed deserts and walked endless plateaus can still muster the strength to cope with the harsh Patagonian winter, extreme heat and dryness of the northern Chile’s Atacama desert, and the isolation of the world’s largest and inhabitable Bolivian salt flats in the Andes. At the end of my 6 months experiment the answer was not only a resounding “yes” but my exposure to extreme cold, heat, isolation, remote and unfamiliar surroundings, strengthened my nervous system, re-calibrated my immune system, and restored my health. [WTK] Define Resilience-based Wellness (RbW®)? [AL] Based on my own personal experience and backed by our evolutionary history, Resilience-based Wellness® asserts that the capacity to not only survive but thrive is encoded in our DNA. Through millions of years of natural selection, we inherited our ancestors’ resilient, resourceful, and productive genes. The frail, weak, disease prone and fearful of our species would have died out. This is how we have evolved to be the planet’s most successful species. [WTK] Is resilience mostly about pushing your physical limits, tough talks, and deprivation? [AL] I recently read about a group of elderly survivors, mostly women, of one of the worst environmental disasters on the planet who refused to leave their homeland and exposed themselves to a level of radiation 400 times that of Hiroshima. They stayed not as a dare or act of courage, but because to the babushkas (grandmothers) of Chernobyl, leaving their homeland was worse than death. They not only survived, but outlived those who left the “dead zone”. There are many other examples of extreme resilience from ordinary people in all walks of life. Resilience is defined as the ability to adapt well in the face of adversity, trauma, tragedy, threats or significant sources of stress. Research has shown that resilience is ordinary, not extraordinary. We commonly demonstrate resilience. Children of abusive parents or those who grew up in destitute and impoverished surroundings; survivors of natural and/or man-made disasters; marginalized, mistreated, and exploited groups of people; victims of wars, terrorism, and extreme violence have, in the past and present, shown resilience beyond anything we can imagine. Resilience is not something that we need to acquire, attain, or learn. It is an inherent human trait. [WTK]: Wellness is a multi-trillion dollar industry that has continued to grow and gain popularity. Why fix something that isn’t broken? [AL] Wellness sells. But does it deliver? Wellness is an extremely successful brand/business that has gone from niche to mainstream by promising “a state of complete physical, mental, and social well-being” through a proactive or preventive approach to health that should, in theory, enhance one’s quality of life. Its appeal is intuitive. Who wouldn’t want to be well, feel good or do a bit of good. In a world full of adversities, wellness promotes and promises a healthier, happier, better YOU. The reality, however, is quite the opposite. According to World Health Organization’s latest report (released in January 2017) on the top 10 causes of deaths worldwide, non-communicable diseases (NCDs) accounts for 70% of the 56.4 million deaths, ranging from 37% in low-income countries to 88% in high income countries. All but 1 of the 10 leading causes of death in high income countries were NCDs. Non-communicable diseases or chronic diseases are usually caused by lifestyle factors. Four types of NCDs – cardiovascular diseases, cancers, diabetes, and chronic respiratory diseases – account for almost two-thirds of all deaths globally. These are the very type of diseases that the wellness industry claims to reduce and/or prevent. Curiously, the industry bets its future growth on the rising costs of treating chronic diseases and the deteriorating health of the global population. [WTK] So, why has prevention-based wellness failed? [AL] Prevention has its roots in ancient traditions and systems of medicine. From the time we became conscious of our own mortality, the desire to preserve our health and prolong our existence has consumed us. Every culture, civilization, and even the most primitive community has developed their own complex systems of medicine and/or healing traditions. Many, if not all, share the same key principle of maintaining our natural flow of energy and living in harmony with one’s surrounding. Modern day wellness, however, thrives on its “we are under siege” missive. Celebrity bloggers, doctors, gurus, masters, and other wellness infallibles, want us to believe that we are helpless victims of external forces, stronger, bigger and smarter than us. They warn us against new strains of bacteria, virus, microbes, toxins, stress, pollutants, allergens, not to mention all things gluten. We wear devices that remind us just how sleep deprived, poorly nourished, lacking in work-life balance, and in need of more mindfulness, gratitude and a large dose of compassion we are to have a shot at happiness and well-being. The language and mindset of wellness is also tellingly cautious, anxious, fearful. We go on retreats to escape our taxing, toxic, stressful surroundings. We seek to surrender, accept, and abandon if we are not already abstaining from, detoxing, and treating whatever ails us. We count calories, avoid fat, cut sugar, and argue over everything else. We trust in Non-, Anti-, and Free- fill-in-the-blank labels. And, we want our water oxygenated, air filtered, food certified, sleep and steps quantified. Then there are the diet-tribes. The issue of what to eat has not only become complex and confusing, it has also taken a moralistic bent. This Us vs. Them approach is defensive, insular, divisive. Instead of fostering openness and reserving a healthy dose of skepticism, wellness can be tribal and trivial. And, far from enhancing our quality of life, our fixation on self-improvement and optimization has become an endless pursuit in of itself. So, while the wellness brand still sells and attracts millions, we are starting to see a backlash of wellness fatigue that may quickly turn into apathy or worse, distrust. [WTK] How is Resilience-based Wellness® different than prevention-based wellness? [AL] RbW® takes on a different approach and attitude towards prevention. Rather than striving to protect ourselves from external forces, control our environment, or fretting over the infinite number of possible threats, we focus on building our resistance to them. By exposing and opening ourselves to as many different types of unfamiliar situations and conditions, resilient individuals face stress, adversity, trauma, tragedy, and threats from a state of “readiness” and are confident that they will bounce back stronger and even more resilient. [WTK] Could you tell us what to look for in Resilience-based Wellness® and its applications within the Wellness industry? [AL] Resilience-based Wellness® advocates: Confidence – Resilient individuals project a sense of calm and readiness that come from practice and competence. Resilience is ordinary, not extraordinary. We all have it in us, but, practice makes perfect. Just as great athletes make winning look easy, resilient individuals thrive with grace. Clarity – Having a clear sense of purpose, drive and direction keep resilient individuals on course and moving forward despite of obstacles or hurdles on their way. Adaptability – Resilient individuals use their curiosity, creativity, and resourcefulness to stay flexible and buoyant in facing situations which are beyond their control. Community – as social animals, evolution conditions us to look after one another. So, although self-reliance is key to resiliency, we are hardwired to thrive together, not alone. Building and being a part of a strong community and kinship strengthens our resilience and anchors us to a common cause and purpose. How the Wellness Industry can be more resilient and stay relevant: Foster Confidence -- Lead the way in reversing the rising trend of the global health epidemic. We need to set a clear set of goals and unite to achieve them. The increasing cost of health care and deteriorating health of the global population may be good for business, but unless we deliver, our days are numbered. Bring Clarity – Question and challenge the accuracy of sponsored/industry backed research, conventional wisdom, and outdated government standards and policies that contribute to the global health epidemic. Our insistence on clarity, transparency, independent and rigorous reviews of data and information before they are disseminated will shine a light on questionable practices, misleading claims, and shoddy science and lift the thick fog of hazy (and lazy) logic masquerading as spirituality or wisdom of the ages that shrouds the wellness industry. Advocate Adaptability -- Be slow to judge and quick to adapt. In addition to preserving traditions, we need to create new ones, keep an open mind and start conversations that challenge the status quo. Be agile and change the course of global health and wellness by removing obstacles and doing away with small-minded thinking that thwart progress, growth, or real change in the world. Build a Community -- a community united by a common cause is unstoppable. The wellness industry is a force to be reckoned with once we stand behind a worthy cause, together. [WTK] How will RbW® prepare us for the future? [AL] Resilience is the future. As the rapid advancement in bio-technology, genetic modifications, DNA based research and medicine, VR, big data analytic, global connectivity, access to personal info/ health data, and our innate desire for immortality intersect, enhancing our resilience to diseases, environmental stresses, natural and man-made disasters, chemical toxins, and even death would be the most logical way to secure our future on the planet. So, whether we will be subjugated by machines and AI’s (artificial intelligence) or thrive alongside them; die off from diseases and environmental disasters of our own making or continue to evolve into formidable, intelligent and enlightened species will depend on our resilience and resourcefulness. [WTK] How will Resilience-based Wellness® drive A.W.LAKE’s new ventures? [AL] Our new headquarters in Colorado will house the Resilience Training and Wilderness camp. The large complex features fully equipped camp sites, Maker’s Studio & Gallery, Demo kitchen/Cooking school, outdoor wood- fire sauna and steam cabins, ice baths, and access to over 350 miles of hiking trails, white water rafting, canoeing, skiing, snowboarding, swimming,rock climbing, fishing, hunting, and forest foraging, wild life tracking, and the 333 Resilience Training program. A.W.LAKE Wellness USA is working with MAAD Design & Properties in the concept development, construction, set-up and management of the entire facility. MAAD, a design consultancy and property management company I recently formed with my partner and husband Marc Gerritsen, will focus on bringing Resilient Design principles to commercial, residential, and hospitality/leisure architecture and design. Last but not least, we are also launching our own plant-based Ketogenic functional food range, under the brand “S.M.R.T Body Fuel” later this year.
-
- In English
- Feature
-
A.W. LAKE Establishes New H.Q. and Resilience-Based Wellness® Concept in Colorado